Back in 1989, SWR solely concentrated on Steel Wire Rope, which is how the company name was born. That Wire Rope expertise led to the development of the widest range of garage door cable options in the UK followed by expansion into the garage door and trade spares market. More recently, they have become key players in the stainless steel balustrade, garden awnings and bi-fold doors world.
Due to the company’s evolution, in 2009 SWR rebranded to become the SWR Group. “The changes since ‘89 have been dramatic,” Managing Director Jason Lee explains. “We have seen vast improvements in production technology so we have better equipment, communication and logistics. That, together with our dedicated team of professionals, has enabled us to expand the business considerably.”The SWR Spares Team has grown further with the arrival of Darren King, who is working alongside Craig in picking and packing stock. The Spares Catalogue has come a long way too - In 2001, it was hand-drawn and photocopied in mono. SWR have moved with the times, using top of the range hardware and software to ensure they remain the market’s leaders.
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