Sponsored by the MLA, the co-branded sticker campaign was put into action to support the membership of the Neighbourhood and Home Watch movement and to drive consumers towards highly skilled, vetted and inspected MLA locksmiths.
The co-branded stickers were successful in raising the profile of the MLA and the services which its members provide. The reverse of the stickers featured MLA branding and information on how to find your local MLA approved locksmith.
Kate Daisley, NHWN operations director, said:
“The MLA’s standing as a leading trade body for the locksmithing industry ties in perfectly with what the NHWN represents.
“A survey following this campaign has also revealed that 89% of people said that they would be more inclined to use the MLA’s service knowing that they were working in partnership with the NHWN.”
Dr Steffan George, development director at the MLA, said:
“As the leading approval body for the UK locksmithing industry, the MLA is proud to feature alongside such a historic and prestigious organisation as the NHWN.
“This campaign has been a great opportunity for MLA members, as it has reached communities and members of the public who may not have previously known about the MLA or if there was an MLA approved locksmith in their area.
“However most importantly this partnership has been of great benefit to the British public, as it has helped not only provide essential security information to NHWN members, but also drive business towards good, honest trades people who are dedicated towards providing the best possible service.”
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