Quite simply, the vast majority won’t leave a message. In fact, over 67% of people looking for a local service will hang up when asked to leave a message on an answerphone. Worse, a staggering 84% of 20-29 year olds hang up straight away when they get voicemail. The 50-64 age group are most likely to leave a message ... although only 37% of them would bother.
Market research shows that companies with local landline numbers receive more customer enquiries. Not only do local calls cost customers less, but their perception is that traders with local landlines as the first point of contact are more trustworthy, and that the business is established.
So, what’s the solution?
A Bristol company called IG-Consulting might be about to put the final nail in the office answerphone coffin with its new app-based Biznu service for local tradesmen. The app allows traders to place a local landline number on their mobile phones, so customers can call that number at their national call rates.
What’s more, when a trader dials out, they call customers using a business landline … from a mobile.
The Biznu app service has many other compelling features like voicemail, auto attendant, call transfer, call forwarding and call recording. Existing numbers can also be transferred to Biznu quickly and the system is scalable enabling new contacts to be added into the mobile office system with a few clicks.
The ingenuity behind Biznu is an international telecommunications software company called RIPTec.
FREE - 30 minutes of calls using promo code biznu30
Finally, a word of advice based on our own experiences testing this app. To get the best results from setting this up on your phone we strongly advise you to download a quickstart guide for Android here or one for iOS here .
Why not Sign-up to Receive these Articles by Email each Day
Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (typically £30 plusVAT), payable via PayPal or credit card or receive the service absolutely free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you take display advertising or product and literature features in our printed and online publications, you will qualify for regular free postings on this blog while you continue to advertise with us.
For details on features and advertising rates please contact us or visit our website.
Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833