IronmongeryDirect, the UK’s largest online and mail order supplier of ironmongery products, has partnered with Stone Productions to create its first ever animated TV advert.
The campaign, designed to highlight IronmongeryDirect’s commitment to supporting the trade, features an animated character aptly called Ron Mongery, inspired by real customers. The character will subsequently be rolled out to feature across all marketing collateral and channels.
The firm launched the advert this month with Sky Adsmart as its tailored approach targets specific audiences, allowing IronmongeryDirect to reach tradesmen all over the UK.
Wayne Lysaght-Mason, managing director at IronmongeryDirect, said:
“We wanted to create a unique ad that portrays a strong brand image and grabs the attention of tradespeople. The use of animation is an eye-catching way to market some of our great offerings, such as next day delivery and our excellent Trustpilot customer review rating of 9.6/10.
“Also, by using Sky Adsmart we are able to specifically reach our target market in order to raise greater awareness around the quality and expertise that underpins everything we do.”The advert first aired on Tuesday 1st November and will run until Wednesday 30th November, 2016.
IronmongeryDirect has been supplying architectural ironmongery to tradesmen for over 40 years. Starting out as a traditional shop, today customers can browse over 15,000 products in the catalogue and online.
Orders can be placed as late as 8pm for fast next working day delivery, and by 3pm on a Saturday for Sunday delivery, plus all ironmongery products are covered by a minimum 5-year guarantee. And if customers need any advice or technical support, they are able to contact IronmongeryDirect’s skilled and highly knowledgeable team of specialists.
Customers can now take advantage of the mobile site which makes it even easier for tradesmen on-the-go to search for products, place orders and track their delivery status. If for any reason a product needs to be returned customers can utilise the pre-paid returns label provided with the order.
With the UK’s biggest range of quality products in stock for next day delivery as standard, an award-winning service and low trade prices, IronmongeryDirect is proud to be the masters of their trade.
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