TwentyCi Digital's offering is based on the company's homemover database which is the biggest and richest of its kind in the UK, providing 99.6% coverage of the UK home buyers' market. It is constantly updated and typically comprises nine million homemovers.
TwentyCi has been managing data for advertisers for over 15 years and has already helped many major brands to reach homemovers through direct marketing. With the launch of TwentyCi Digital, the company can now enhance its work with advertisers and agencies by adding an extensive range of digital and social channels to the direct marketing channels it already provides.
"Buying a house is the biggest investment that individuals make during their lifetime and leads directly to spend across many product categories. By identifying exactly where an individual consumer is within the six step homemover cycle - from Pre-Mover through to Move Homemaker - we make it possible for advertisers to reach home buyers at the exact time when they need their product, in a compelling and contextually appropriate way, using the right media channel. It's our use of factual data rather than intent data that ensures our clients' budgets work much harder."
TwentyCi Digital will enable advertisers to not only target home purchasers but also rental movers and is already being deployed across most major DSPs including Google DBM. Also the company's relationship with Sky and its targeted TV advertising technology, Sky AdSmart, means advertisers can target one million households known to be going through the homemover process while they watch TV shows like Game of Thrones.
By launching its programmatic digital offering the company is creating significant new opportunities for online consumer engagement, particularly in the financial services, retail, property, utilities, automotive and travel sectors.
Why not Sign-up to Receive these Articles by Email each Day
Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (£35 to £55 plus VAT), payable via PayPal or credit card or receive the service absolutely free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you take display advertising or product and literature features in our printed and online publications, you will qualify for regular free postings on this blog while you continue to advertise with us.
For details on features and advertising rates please contact us or visit our website.
Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833