In 2008 the company’s strong position within the industry was further enhanced when it became part of the CRH Group, a leading global diversified building materials group.
CRH is now working with all of its operating companies, including SWS UK, to roll out a global brand endorsement project. Over the coming months, all SWS materials including all of the company’s signage, stationery and literature, as well as the website and digital resources, will adopt the tag line, ‘A CRH Company’ as part of the SWS UK brand. Consequently, SWS UK will become ‘SWS UK, A CRH Company’.
Employing c.85,000 people at c.3,600 operating locations in 32 countries worldwide. CRH is the largest building materials company in North America and the second largest worldwide.
With leadership positions in Europe as well as established strategic positions in the emerging economic regions of Asia and South America, CRH is committed to improving the built environment through the delivery of superior materials and products for the construction and maintenance of infrastructure, housing and commercial projects.
SWS UK’s Managing Director, Kevin Lindeque, said:
CRH is now working with all of its operating companies, including SWS UK, to roll out a global brand endorsement project. Over the coming months, all SWS materials including all of the company’s signage, stationery and literature, as well as the website and digital resources, will adopt the tag line, ‘A CRH Company’ as part of the SWS UK brand. Consequently, SWS UK will become ‘SWS UK, A CRH Company’.
Employing c.85,000 people at c.3,600 operating locations in 32 countries worldwide. CRH is the largest building materials company in North America and the second largest worldwide.
With leadership positions in Europe as well as established strategic positions in the emerging economic regions of Asia and South America, CRH is committed to improving the built environment through the delivery of superior materials and products for the construction and maintenance of infrastructure, housing and commercial projects.
SWS UK’s Managing Director, Kevin Lindeque, said:
“Becoming a part of the CRH Group has been a major cornerstone in our continuing success and we are proud to be associated with such a prestigious and widely recognised organisation within the building and materials industry”
“With the backing of CRH we have been fortunate to leverage the knowledge and experience of our sister companies and to work together to mutual benefit. Adopting the CRH endorsement within our brand is a privilege and will enable us to demonstrate our credentials as part of this very successful group. We look forward to seeing the project rolled out across all of our media”.www.sws.co.uk
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