Tuesday 30 October 2018

Survey reveals that many are leaving it too late to secure their homes

Tradespeople believe customers need
 to improve home security

With the night’s drawing in and the clocks having gone back, National Home Security Month comes at the perfect time to remind the public of the importance of home security.

A recent survey of nearly 600 tradespeople found that 85% said their customers only asked them to fit security products following a break-in to their property.

The survey, carried out by leading online supplier, IronmongeryDirect, also revealed that only one in three tradespeople feel ‘very confident’ when advising customers on better ways to secure their home. In addition, only 14% said they felt confident advising customers on smart security products.

Research by the National Home Security Month[1] campaign shows that a home is five times more likely to be burgled if no security measures are in place against those with two or three measures taken.

The top three concerns among tradespeople’s customers, as revealed in the IronmongeryDirect survey, were poor window security, poor door security and a lack of alarm systems.

When the Office of National Statistics (ONS) released its latest crime statistics earlier this year, it revealed that 1 in every 50 homes in England and Wales were burgled in the previous 12-month period.

An additional online poll in support of National Home Security Month found that 71% of respondents felt their home wasn’t secure enough.

Wayne Lysaght-Mason, Managing Director at IronmongeryDirect, said:
“Certain parts of a property are more vulnerable to a break-in than others, with doors and windows obviously being the most susceptible, while dark areas outside provide the ideal cover for intruders.
“To address these vulnerabilities, there is a wide range of products available to help keep a building safe and secure – from a basic lock to sophisticated alarm systems. Increasingly, homeowners are also switching to smart technology products providing remote monitoring to secure their property.”

For any advice and support on the best products to enhance the security of a property, contact our helpdesk on 0800 168 28 28 or visit IronmongeryDirect.com.

Take a moment to double click on the Ironmongery Direct infographic above which reveals tradespeople’s biggest concerns and the most popular home security products.




Why not Sign-up to Receive these Articles by Email each Day on our newsfeed site

Scroll down to read more articles like this which have been published recently on this blog

You can also read additional current and archived articles on our dedicated magazine website

Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (£55 to £75 plus VAT), payable in advance via PayPal or credit card or receive the service absolutely free of charge if you advertise (see below).

We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.

To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.

If you are a regular advertiser placing series bookings or subscribing to our VIP Packages in our printed and online publications, you will qualify for a specific number of free postings on this blog while you continue to advertise with us.

Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages, posting on this blog is included in the price.

For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.

Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833

No comments:

Post a Comment