Sunday, 24 May 2020

Ferrari and Claude Lelouch join together for a “Grand Rendez-Vous”


SF90 Stradale and Charles Leclerc protagonists in a unique short film to be shot in the Monaco Principality on what was to be one of F1’s major calendar events.

Some appointments in the calendar cannot be forgotten. Even under the most difficult of circumstances, they cry out to be honoured and transformed into an opportunity, to create something truly unique and memorable.

With this in mind on Sunday morning (24th May 2020), on the day that the Formula 1 Grand Prix was to take place in the Monaco Principality but suspended due to the worldwide Covid-19 pandemic (the last time an F1 Grand Prix in Monaco didn’t take place was in 1954) Claude Lelouch will shoot a new short film “Le Grand Rendez-Vous” with Charles Leclerc, inspired by his famous “C'était Un Rendez-Vous” filmed in 1976.


The protagonists this time will be the Ferrari SF90 Stradale, the Prancing Horse’s first series production hybrid model, and the Monegasque talent, who will take Ferrari’s new entry on a first breathtaking drive through the Principality’s winding streets and roads.

The new short evokes both the atmosphere of the beloved Grand Prix and the roar of the Ferrari 275 GTB that provided the instantly recognisable soundtrack to the 1976 film shot in Paris.

On the city circuit the SF90 Stradale will measure its unmatched performance for a Ferrari production car: 1,000 cv, a weight-to-power ratio of 1.57 kg/cv, and 390 kg of downforce at 250 km/h. The car’s name, a reference to the 90th anniversary of Scuderia Ferrari celebrated last year, exemplifies the symbiosis of transferred technology between Ferrari road and track cars, of which this recent model is the maximum expression.

This first post lockdown French shoot symbolically will also mark the start of a gradual return to the ‘new normal’ after the pandemic and the restart for the film industry, impacted significantly by recent restrictions.

Ferrari welcomed partnership in the film as a way of demonstrating support for its tifosi, clients and supporters as an expression of  hope that the world will gradually be able to absorb the painful and complex health crisis which has affected everyone, allowing us to begin to look positively towards the future, also in anticipation of the expected restart of the F1 season in July.

In the same spirit, over the past months, the Maranello marque has continued to demonstrate its commitment to fighting the Covid-19 crisis through concrete support ranging from fundraisers, to the distribution of healthcare equipment to hospitals, to the production of respiratory conversion valves at the Maranello factory, to  the most recent expression of transfer technology represented in the design of a new pulmonary ventilator, FI5, offered in open source production at global level.

www.ferrari.com





Why not Sign-up to Receive these Articles by Email each Day on our newsfeed site

Scroll down to read more articles like this which have been published recently on this blog

You can also read additional current and archived articles on our dedicated magazine website

Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (£60 to £80 plus VAT), payable in advance via PayPal or credit card or receive the service absolutely free of charge if you advertise (see below).

We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.

To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.

If you are a regular advertiser placing series bookings or subscribing to our VIP Packages in our printed and online publications, you will qualify for a specific number of free postings on this blog while you continue to advertise with us.

Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages, posting on this blog is included in the price.

For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.

Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833

No comments:

Post a Comment