A MINI Electric wrapped in 2,000 smart LED lights by Twinkly is starting a five-week tour to spread festive cheer and raise money for three important charities; the MS Trust, Duchenne UK and Alzheimer’s Society.
Lighting the way after the Festive MINI Electric’s first public appearance at The Lexicon Bracknell in Berkshire, on the 25th November, the car will travel to various locations around the UK, driven by project creator Nicholas ‘Nico’ Martin.
The sen-sleigh-tional project first started over three years ago, with Nico hand-wrapping his MINI in fairy-lights and displaying it in his local town of Bracknell.
However, in December 2020, without the usual Christmas switch-on displays delivering much-needed festive spirit, Nico realised he could use the Festive MINI to bring joy and positivity to people on their own doorsteps, whilst also raising awareness and over £5000 for the MS Trust and Duchenne UK, two charities very close to his heart.
Nico said:
“I’m so pleased to be back with the Festive MINI charity tour. I just knew last year I had an opportunity to cheer people up and also to raise funds for the MS Trust and Duchenne UK.
“Both charities mean a lot to me - unfortunately my mother was diagnosed with Multiple Sclerosis six years ago, and in 2019 I was asked to take the Festive MINI to surprise an incredible young boy, Marcus Rooks, who was diagnosed with Duchenne Muscular Dystrophy.
“When I saw his face light up with so much joy and excitement, I realised that I had created something truly special. Ever since meeting him and learning about his condition, I’ve wanted to support him in any way I can.”
This year, Nico has introduced a guest charity spot taken up by Alzheimer’s Society and he has rallied support from MINI UK, Festive Lights and Italian smart lighting company Twinkly, to up the voltage on his project and make it bigger and better than ever, with an aim of raising as much money as possible for the three special causes.
Nico added:
“I’m so grateful for the incredible support behind the project and the teams involved this year.
The MINI Electric is even more exciting to drive and means all my trips on the tour are environmentally friendly and the app-controlled Twinkly lights with their amazing customisable animations really give the car a bit of extra magic.
I can’t wait to get out on the road to spread some Festive MINI spirit and raise lots of money for the three charities!”
David George, Director, MINI UK said:
“We’re extremely humbled to be a part of Nico’s fundraising project with the Festive MINI Electric. It’s a wonderful idea that will bring people together, make them smile, and also raise funds for some amazing charities.”
Donate here: festivegiving.org.uk
Follow Nico’s journey on Instagram: @drivingwithnico
About Twinkly
Ledworks is an Italian startup whose mission is to bring digital innovation to the world of consumer and professional lighting. Ledworks is the creator of Twinkly Smart Decor - a product suite of lighting with many innovative features that can be controlled via a smartphone app.
Twinkly's innovative and customizable LED lights offer unlimited combinations of colours and patterns, giving consumers the ability to customize their holiday and home decorations right from their smartphone. www.twinkly.com
About Festive Lights
Festive Lights was established in 1999. We have over 20 years of lighting experience, with the knowledge, expertise and product ranges to make sure our customers have everything they need to bring every event to light!
Over the past two decades, we have polished our products and services to perfection, from tailored quotes to bespoke products, for installations of every size. www.festive-lights.com
>> Scroll down to read more articles like this which have been published recently on this blog <<
You can also read additional current and archived articles on our dedicated magazine website
Low Cost and Free Publicity - Your company can easily benefit from some publicity like the posts above for a contribution towards our layout costs (£60 to £80 plus VAT), payable in advance or you can receive the service absolutely free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you are a regular advertiser in our printed and online publications, placing series bookings for adverts or subscribing to our VIP Packages, you will qualify for a specific number of free postings on this blog while you continue to advertise with us. See our media pack for more details.
Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages shown in our media pack, posting on this blog is included in the price.
For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.
Door Industry Journal is a trading style of Avalon Innovations LLP - Company No. OC364751
No comments:
Post a Comment