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Coulson brings a wealth of commercial, e-commerce, and leadership expertise to the role, having previously held the position of CEO at three well-known private equity-backed businesses and Group Marketing Director for an AIM-listed food group of seven companies.
Following 26 years working within the FMCG industry for blue chip companies such as McCain Foods, Nestlé and Kellogg’s, coupled with significant experience developing multi-channel branded businesses throughout his career, Dave has extensive knowledge and qualities that will prove invaluable to the company.
In recognition of his experience, Dave is also a Fellow of the Chartered Institute of Marketing (CIM).
Amidst a competitive market combined with the fast-moving world of e-commerce, Dave’s focus will be steering the company forward in meeting these challenges by helping IronmongeryDirect continue to evolve and grow as the leading supplier of ironmongery products in the UK.
Stepping into his new role, Dave said:
“I’m delighted to be joining IronmongeryDirect.
“From a business mindset, this is a fantastic opportunity to apply all the skills I’ve learned in my previous roles as CEO/Managing Director to an already successful, well-respected company.
“From a personal perspective, I was impressed with the strong team at IronmongeryDirect and the people-focused approach of Manutan Group, which seemed like a great fit.
“I’m delighted to become a permanent member of the team and I look forward to helping drive the company through its next phase of growth.”
Marco Verdonkschot, Chief Operating Officer at Manutan – a leading European multi-channel B2B retailer group IronmongeryDirect is part of – commented:
“We are pleased to welcome Dave to IronmongeryDirect.
“With his substantial experience in sales, marketing and management, he’s ideally placed to evolve the brand’s positioning and grow the company through innovative ideas and strategies.
“Dave will be a huge asset, helping to develop IronmongeryDirect’s market-leading range and aiding in its evolution and success.”
IronmongeryDirect is a leading specialist supplier of ironmongery to the trade.
With over 19,000 products in stock, including everything from front door furniture and door & cabinet handles, to storage solutions, bathroom accessories, outdoor hardware and electrical.
Customers can choose from a range of flexible delivery options to meet the needs of their busy schedules, including next day delivery, same day delivery to postcodes in selected areas of London and the East of England, and click and collect from 6,500 pick up points across the UK.
Learn more about IronmongeryDirect: www.IronmongeryDirect.co.uk
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