RollMatic T – Another Blockbuster from Hörmann

The marketing team at Hörmann UK have been out on location producing yet another blockbusting video to support their RollMatic T roller garage door.

Determined to show the end consumer that not all roller garage doors are the same, the team have taken a daring route and is pleased to introduce their ‘Door Secure Team’ to the market.

Starring ex-Gladiator The Wolf and adopting an amusing approach to a serious subject, the Door Secure Team set about demonstrating in a dramatic fashion that some roller doors on the market are just not up to the job, lacking in even the most basic quality and security features. Filmed in ‘real life’ conditions at a recent roller door installation, the company wants to point out that no operatives were injured during the video's filming.

Available to view on the Hörmann YouTube channel, the ‘Door Secure Team’ video is being supported by an extensive paid social media campaign which will link consumers to the video, and then onto the Hörmann dealer network with the ultimate aim of generating extra sales volume. The video is also available to the Hörmann dealer network for use in their own promotional activities.

David O’Mara, Marketing Manager at Hörmann UK, comments:

“Our new ‘Door Secure Team’ video is the next stage in our continued promotion of what Hörmann considers an important message to the end consumer – not all roller garage doors are the same. In fact, some of the doors that are being offered in the market at increasingly low prices are not fit for purpose. 

Our Door Secure Team simply highlights the key issues, especially how easy it is to break into a cheap door - an issue that has been circulating via online trade forums for some time. 

All we have done is to package it in a clear, understandable, yet creative way so that this message can be easily explained to end users and to make them aware of some of the pitfalls currently being seen in the market. We want to encourage a value for money approach, charging a fair price for a secure, reliable roller door rather than continuing to see a drive to the bottom both in terms of price and quality.”

This latest video follows the launch earlier this year of RollMatic T ‘Watch before you buy’ - a factual and informative film produced to provide advice to end consumers on what to look for when choosing a roller door. 

Widely distributed via Hörmann social media channels, the campaign has already generated well over seven thousand views of the video, and the company reports that they have seen sales of their RollMatic roller doors increase by 40% when compared with this time last year

To see the Door Secure Team in action, scan the QR code provided or click HÖRMANN ROLLMATIC T - THE DOOR SECURE TEAM on Youtube.com

For further information on Hörmann UK’s RollMatic T Roller garage door visit Hörmann Roller Garage Doors or call 01530 516868

Why not Sign-up to Receive these Articles by Email each Day on our newsfeed site

>> Scroll down to read more articles like this which have been published recently on this blog <<

You can also read additional current and archived articles on our dedicated magazine website

Low Cost and Free Publicity - Your company can easily benefit from some publicity like the posts above for a contribution towards our layout costs (£75 to £95 plus VAT), payable in advance or you can receive the service absolutely free of charge if you advertise (see below).

We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.

To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.

If you are a regular advertiser in our printed and online publications, placing series bookings for adverts or subscribing to our VIP Packages, you will qualify for a specific number of free postings on this blog while you continue to advertise with us. See our media pack for more details.

Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages shown in our media pack, posting on this blog is included in the price.

For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.

Door Industry Journal is a trading style of Avalon Innovations LLP - Company No. OC364751

Return to the Door Industry Journal Website