Their mix of customer-centred service, fabricator-focused product development, and relentless pursuit of continual improvement has inspired the first steps in a product development journey that is ambitious, exciting and game-changing for fenestration.
Hailed as a roaring success, their recent new product event brought more than 200 fabricators, installers, and industry press together at the iconic Hangar 1 at RAF Cosford on the 3rd April.
The day was a launchpad for innovation, with a fitting venue, that helped unveil a groundbreaking brand-new window range, kickstarting their revolution with their new Aluna+ brand.
Clear and targeted, the business communicated several core features relating to what makes Aluna+ so different to anything else currently available on the market, leaving more than a lasting impression on those that attended.
The day was not all about physical product; Aluna+ was introduced across several exciting projects.
“+” is more than simple product development and a name badge for a new range, it is the embodiment of the refreshed culture within the business, it is how Alunet Systems now works with their customers, putting them at the centre of what they choose to design, develop, market and sell.
Notable from the outset was the focused development with fabricator feedback and forums.
“Exciting times ahead now for A&B Glass! We were introduced to Alunet Systems via Eurocell, and very quickly, they became a key partner in our business strategy going forward.
“We obviously joined at the perfect time in terms of the launch of Aluna+ and enjoyed a very informative, well-planned presentation at their event.
“Their attention to detail, excellent communication skills and 100% complete focus on their customers is outstanding.
“It has been a hand-holding exercise for us due to our 40-year PVCu background, but with the full support of the Aluna Team, we feel exceptionally comfortable driving aluminium going forward.
“It is what I class as the perfect ‘Old School Business Model’ - they answer the phones, listen and deliver!
“It is refreshing to work alongside a team that is not afraid to push new boundaries within the aluminium market and understand the needs of their customers.
“Well done, Alunet!”
“Having a small number of existing core partners effectively join the team on our design journey really accelerated the pace of development and launch, taking what historically takes years down to months through the confronting of opinion, tackling roadblocks in concept stage making them easier to change, and debating solutions through the eyes of the people that matter the most, the fabricators.”
Aluminium fenestration products have remained unchanged and relatively stagnant over recent years. The market has obsessed over thermals and meeting future legislation.
Whilst this is important to remain relevant, Alunet Systems believes it is equally essential to focus on their fabricators’ requirements first and foremost and has concentrated on creating future-proofed new systems and services that outperform legislation, lead the marketplace and help their customers to generate profit by making fabrication even easier!
With slim sightlines as standard, available in casement, flush, and tilt turn, the completely new 75mm window system is a revolution in aluminium window design and will prove to be the EASIEST, QUICKEST, most FABRICATOR FRIENDLY window on the market!
With a unique patent-pending universal sash/transom profile, the Aluna+ window system puts the fabricator 1st from the outset.
Designed cleverly to reduce the need for excessive stock holding, Aluna+ harnesses simplicity in its design, helping release cash at source for the fabricator, cash that can be used to help grow their business in partnership with the wider Aluna family.Out of the box, building regulations compliant, Aluna+ boasts no foam and no fuss thermal efficiency, with performance being managed using engineered polyamide thermal breaks.
The point that clearly resonates with the fabricators who attended the launch event is that performance that beats legislation is delivered using standard 1.2 double-glazed units.
Competitive products fight to hit a U-value benchmark using glass units to help generate overall performance.
Alunet Systems has again put their fabricators first by designing the performance directly into the product and therefore lowering the cost of the required glass unit.
Aluna+ adds more than simple thermal performance; the real game changer for fabricators is that the entire system is designed with over 30% fewer parts.
This is a massive ‘+’ for the system versus others, a reduced stockholding for fabricators means they can maximise their manufacturing space & ensure they sweat their efficiencies.
With over 30% fewer parts required to produce all types of window design, it also means far less valuable cash is tied up in a fabricator's working capital.
Modular cills and ancillaries are another core feature of the product suite, enhancing thermals further and providing yet more reductions in required stock.
Still not content, Aluna+ delivers further value by adding up all of these features and providing a reduction in fabrication waste - over 5% saving.
“We wanted to ensure that Aluna+ resonated with existing and potentially new partners, but also, we wanted to really change how aluminium is designed and driven through fabricators.
“We believe our product is luxury, value-driven and full of opportunity for our customers to profit.
“In designing the system to have fewer collective parts, we are making it far more cost-efficient in terms of labour time, stock holding, and manufacturing.
“We truly have listened to what our customers have asked for and believe we have delivered the simplest window to fabricate on the market!”
Phil Rotheram, Group Commercial Director at Alunet Systems, agrees:
“Aluna+ will redefine the future of fabrication. Efficiency gains in time, ease, stock holding and space will help support our fabricators and help generate better returns on their investments with us.
“With U-Value performance beyond legislation, one universal cleat and one punch, we are maximising the earnings potential per unit for our customer.
“What we have with Aluna+ is a revolution in approach and a significant step change in our product designs and services”.
Alunet Systems Directors, left to right: Phil Rotheram, Chris Armes, and Steve Kendrick
Chris Armes concludes:
“We as a team believe that our fabricator partners deserve only the very best.
“Our recently launched new range dramatically enhances the already impressive whole house Aluna range, our new designs will be sure to grab the market's attention.
“The best just got even better, and our fabricator partners’ anticipation is already building for what promises to be a journey of significant product innovation.
“In all honesty, as a team, as a business and as a brand, we have only just started!”
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