Held as informal early morning events, the roadshows brought together installers over coffee and breakfast to explore opportunities to expand their product portfolios. The Hörmann Truedor team were on hand to outline how the range of UK-manufactured composite doors, backed by Hörmann’s engineering expertise, strong brand reputation and nationwide infrastructure, can provide a high-quality, consumer-focused addition to existing offerings.
A key highlight of the events was the introduction of Hörmann’s latest consumer marketing initiative, Hörmann Street. This targeted social media campaign, inspired by popular UK soap operas, features a fictional street and a cast of recurring characters navigating everyday drama, relationships and suspense. Each episode subtly integrates the features and benefits of Hörmann Truedor composite doors, aiming to drive traffic to the company’s website and generate genuine homeowner enquiries.
Attendees were given an exclusive preview of the campaign, which received an overwhelmingly positive response. Installers praised both the creativity and execution, recognising its potential to engage homeowners and support lead generation.
Hörmann confirmed that all enquiries generated through the campaign will be directed to approved dealers via its new online Installer Finder, offering installers a clear commercial advantage. To help maximise conversion rates, the company has also implemented a suite of practical sales tools and support, including an advanced online Door Designer, product training, marketing resources and ongoing technical assistance.
In addition to the long-term growth potential, installers attending the roadshows were offered a range of launch incentives, including a £1,500 door voucher package, a 750-point sign-up bonus for the Hörmann Rewards programme and free access to the Door Designer for the first year.
Overall, the roadshows provided installers with a concise and engaging introduction to partnering with Hörmann Truedor, highlighting how the company can help drive demand, attract new customers and increase profitability within the composite door sector.
www.hormann.co.uk
Why not Sign-up to Receive these Articles by Email each Day on our newsfeed site
>> Scroll down to read more articles like this which have been published recently on this blog <<
You can also read additional current and archived articles on our dedicated magazine website
Low Cost and Free Publicity - Your company can easily benefit from some publicity like the posts above for a contribution towards our layout costs (£75 to £95 plus VAT), payable in advance or you can receive the service absolutely free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you are a regular advertiser in our printed and online publications, placing series bookings for adverts or subscribing to our VIP Packages, you will qualify for a specific number of free postings on this blog while you continue to advertise with us. See our media pack for more details.
Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages shown in our media pack, posting on this blog is included in the price.
For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.
Door Industry Journal is a trading style of Clearview Group Limited - Company No. 06999111


















