A survey conducted among customers of IronmongeryDirect, and in support of National Home Security Month, has revealed that the majority of tradespeople think their customers need to improve security on their properties.
Of the 733 tradespeople surveyed, a significant 86% said they thought customers’ premises could be better secured, and another 86% stated customers only purchased security products after a break-in.
This is a matter for concern considering that research by the National Home Security Month campaign shows a home is five times more likely to be broken into if no security is in place, compared to at least some measures being taken.
Also worrying is that most respondents (67%) said they did not feel that confident when offering customers advice on how to better secure their homes, with only 33% being “very confident”.
Wayne Lysaght-Mason, Managing Director of IronmongeryDirect, said:
“We urge tradespeople to encourage their customers to invest in the safety of their properties. Also, by arming themselves with more knowledge on traditional security methods, which provide an effective and affordable approach to preventing burglaries, tradespeople can give the public an even more valuable service in addition to fitting products.”When tradespeople are fitting security products for customers, they said that door locks, window locks and security lighting are the top three preferred security options among customers. Also, almost two thirds (64%) of those surveyed believed that door locks are the most effective way of securing a building.
Fitting high security locks and other forms of security is essential, especially in light of ONS research, which states that forcing door locks is one of the most common methods of break-ins.
When it comes to security matters, tradespeople said that customers are concerned about a lack of alarm systems in their homes. Also, with 43% of respondents saying they are either regularly or occasionally asked to fit smart security products, it is clear that modern security products play a key role in keeping properties safe.
The UK's largest supplier of specialist ironmongery products, IronmongeryDirect, offers a range of security products – both traditional and hi-tech – which are suitable for both homes and businesses, and a variety of budgets. The masters of their trade are available by phone or online to provide customers with advice or technical support should they need it.
Why not Sign-up to Receive these Articles by Email each Day
Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (£35 to £55 plus VAT), payable via PayPal or credit card or receive the service absolutely free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you take display advertising or product and literature features in our printed and online publications, you will qualify for regular free postings on this blog while you continue to advertise with us.
For details on features and advertising rates please contact us or visit our website.
Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833