Thursday 12 January 2023

Distinction Doors Launches New Website

Distinction Doors is pleased to introduce its new website at One of the final building blocks in establishing Distinction Doors as a premium brand, the new site responds to customer feedback and changes in consumer online habits, post-pandemic. has a streamlined and simplified message, with a consistent tone of voice. The homepage is dynamic and communicates key attributes. The door journey has also been outlined in three easy steps – find your door style, choose your door colour, and pick your glass design.

Product Pages

Each door range – nxt-gen, Signature, Contemporary and Fire Doors has its own page section with a brief introduction, a product and a lifestyle image, and a View Range button. Once the visitor hits the button, a new page opens revealing the features and benefits associated with the range.

Below this is a gallery of the door styles, each one is named and numbered with the Distinction Doors reference code, for ease. Within the product pages there is also a filter option.

Linked to door-designer

Each door style is then linked to the company’s door-designer tool. With the click of a button, consumers can ‘design this door’ and be directed to the online configurator which opens in a new tab. This will prove useful for Distinction customers and their customers too. The door-designer is also accessed via the header.

Inspired Content

Distinction has boosted the volume and quality of its web content, most notably with an inspiration landing page. Including hints and tips from the Distinction Doors design experts, this page encourages consumers to explore the offering. Website visitors can click between ‘Ask the Experts’, ‘Door Styles’, ‘Colour Range’, ‘Glass Styles’ and ‘Tips & Tricks’. These sections include long-form content which provides valuable information to the reader. The home page also includes a gallery feed to social media.

Showroom Locator

Always one of its highest-ranking web pages, the showroom locator has been upgraded. Signposted in the header, the showroom page enables consumers to find a showroom local to them using an address search bar. Contact details and website link are available for each specialist Distinction Doors retailer. Plus, each one has a view on map function with access to directions, all without leaving the site.

The printed brochure also remains a vital sales and decision-making tool and so, web visitors can ‘Request our brochure’ in the footer of any web page by simply submitting their email address.

Trade Customers

While the new site is designed for and targets the consumer, Distinction Doors is still actively connecting with its trade customers. Accessed through the header bar and menu, the Trade page provides important information for new and potential trade customers. Existing customers can also click for the online ordering platform.

Speaking of the new website, Bethaney Larkman, marketing and communications manager for Distinction Doors said: 
“As the UK’s largest supplier of composite doors, it is important that we respond to changes in consumer habits so we can best support our customers and our customer’s customers.
“This is one of the reasons why we have chosen to invest in a new website. It has been designed and developed to appeal to consumers and will therefore create consumer pull for our customers. We are excited to see the opportunities it will bring in 2023 and beyond.”

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