It could be the ultimate Christmas present for the petrol head in your life – a handmade watch, lovingly crafted from components that in a previous existence were used in classic Ford Mustangs.
The idea is the brainchild of Christian Mygh and Jonathan Kamstrup, who together scour salvage yards around the world for models, each of which can be transformed into hundreds of unique timepieces, costing from $1,495.
For the true Mustang enthusiast, REC Watches, based in Denmark, will even create an entirely new watch from parts donated by customers, including World Champion Drifter and professional fun-haver Vaughn Gittin Jr., who wears a watch that includes carbon fibre bodywork from his 700 horsepower World Drift Series Ford Mustang RTR.
“Most people would just see a pile of metal, a ghost of a Mustang. We see something completely different – the soul of a car and a story that needs to be told,” said co-founder Mygh. “I’m not cutting up Mustangs. I’m bringing Mustangs that are beyond repair back to life as a watch.”
To ensure these stories continue to be told, REC Watches painstakingly trace the history of each vehicle; talking to previous owners, collecting stories and images from the car’s past lives, and incorporating them into a bespoke video.
Each finished design incorporates the vehicle identification number, year of production and classic Mustang design cues. A power dial designed to look like a fuel gauge shows remaining battery life, and the hands, date, and dial numbers are all influenced by the iconic car’s dashboard. On one trip to Sweden, the team struck gold with a rare 1966 Raven Black model that has become the basis for their limited edition P51-04 collection of 250 watches.
Named after a World War II fighter plane and launched in 1964, Mustang’s radical styling and aggressive performance made it an instant classic. Its superstar status was cemented by a starring role in the 1968 action movie “Bullitt” with Steve McQueen, as well as a string of songs and films focused on, or incorporating the groundbreaking car.
The modern-day Ford Mustang keeps the excitement alive with exhilarating high-performance from the 450 PS 5.0-litre V8 engine and the 290 PS 2.3-litre EcoBoost unit.
Learn more about the new Ford Mustang here: www.ford.co.uk/cars/mustang
Why not Sign-up to Receive these Articles by Email each Day
Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (£35 to £55 plus VAT), payable via PayPal or credit card or receive the service absolutely free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you take display advertising or product and literature features in our printed and online publications, you will qualify for regular free postings on this blog while you continue to advertise with us.
For details on features and advertising rates please contact us or visit our website.
Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833