Tuesday, 15 September 2015

Security Voted Most Important Factor When Buying a Garage Door

A new Aluroll survey has revealed security is number one priority for consumers purchasing a garage door. The survey, which received 1,000 responses, showed 43% of people believe security is the most important factor to consider.

Aluroll's survey uncovered the difference between men and women’s opinions, as well as the variations between age groups. While both genders held security as their main consideration, there was a notable difference between the percentages, with 43% of women and 34% of men voting it as their number one. Women aged 25 to 34 were the most security-conscious, of which 60% chose it as their main concern.

The Office for National Statistics has given the increased awareness of home security as a reason for domestic burglary rates dropping 26% in a decade. Ownership of safety products is clearly on the rise, with more and more homeowners investing in security such as better garage doors.

Quality ranked in as the second most popular answer in the poll, with 22% of participants listing it as their most important consideration when making a purchase. Those aged 45 to 54 didn’t hold it as their second most popular answer, however, choosing price instead as the factor which would most influence a purchase. Men aged 25 to 34 were also particularly focused on price rather than quality.

In total price and appearance scored 19% and 11% respectively, with men more focused on the garage door’s appearance than women.  Brand and customisation options were the lowest scoring options on the poll, each receiving 2% of responses. In general, it was the older participants - either of retirement or approaching retirement age - who cared most about these details.

Aluroll's own sales data shows an increase in demand for Aluroll’s Loss Prevention Certification Board (LPCB) SR1 approved roller garage door with Secured By Design status - the T77 Elite. The T77 Elite features a host of additional safety features such as 150mm guides, end locks on each slat and innovative shaft design.

Dave Barwick, General Manager at Aluroll, said:
“We are not surprised to see security as the key factor for consumers in choosing their garage door. Aluroll have been working to increase the security features in all our products and we now have 7 LPCB approved shutters ranging from SR1 to SR4 level. At the same time we have looked to increase the accessibility of these products to the general market, such as reducing the price of the T77 Elite LPCB SR1 approved product to just a 15% surcharge on our T77 Classic Roller Garage Door”.
See details of the T77 Elite Garage Door here.

Aluroll offer an extensive range of high quality LPCB Approved Roller Shutters. See the full range in more detail here.

Interested in finding out more about the survey or have your own insights into consumer purchase behaviour of garage doors? Please leave a comment at the bottom of this page or email marketing@aluroll.co.uk.

For details on Aluroll's September trade offer visit www.aluroll.co.uk 

Scroll down to read more articles like this which have been published recently

Why not Sign-up to Receive these Articles by Email each Day

Enter your email address:

Delivered by FeedBurner

* Read more current and archived articles on our dedicated website *

Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (typically £30 plusVAT), payable via PayPal or credit card  or receive the service absolutely free of charge if you advertise (see below).

We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.

To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.

If you take display advertising or product and literature features in our printed and online publications, you will qualify for regular free postings on this blog while you continue to advertise with us.

For details on features and advertising rates please contact us or visit our website.

Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833