Tuesday, 2 August 2016

Opening doors with Yale

Yale has brought together its range of steadfast high-security hardware components to launch the ultimate door and window package.  

With 98% brand recognition, Yale is heralded as the leading home security brand throughout the UK. Fabricators can now capitalise on this with the new ‘Yale Door and Window Package’ that is backed by an extensive ‘Yale Lifetime Guarantee’.

Paul Atkinson, Sales and Commercial Director of Yale Door and Window Solutions, comments:
“Following the success of the Yale Window Package, which was launched last year, we have decided to extend this offering to also cover doors. PAS 24 compliant doorsets fitted with Yale hardware can now be marketed as part of the Yale Door and Window Package, and come with the added benefit of our ‘Lifetime Guarantee’. 
“Yale has always been known as the most trusted name in home security, but we wanted to harness the power of the brand by pulling together our range of door and window hardware products into a strong offering that benefits both our fabricator customers, and the end consumer.” 

Yale has an array of trusted core door solutions that help fabricators to meet the exacting security standards of PAS24:2012, as well as constantly developing innovative and exciting new products such as a new TS008 compliant letter plate solution, which is currently being developed to meet this new standard through patent-pending technology.

Paul continues: “The Yale Door and Window package presents a fantastic selling tool.  Although end-users might not be used to considering which brand makes up the door or window’s hardware, much in the same way that you don’t generally think about what tyres a new car has, once they are told that it all comes from the leading brand in home security they are certain to be reassured that it’s a quality product that will protect their home.”

Backed by Yale’s ‘Lifetime Guarantee’, the Yale Door and Window Package provides ultimate peace of mind to homeowners. The guarantee offers a range of benefits and incorporates up to £3,250 worth of financial repayments to the homeowner if a break in is due to a failure of a Yale component*. They can also enjoy a 10% discount code for use against Yale security products purchased online at www.yalestore.co.uk**

Paul adds: “Although there are other guarantees out there in the market, people associate the Yale brand with trust and reliability due to many years of proven performance, and it is recognised over any other home security brand.
“Being able to offer the Yale Door and Window Package allows you to provide assurance to homeowners that one of the key components of the design – security – is in tried and tested hands. Once they know that the door or window has full Yale protection, assured by a comprehensive lifetime guarantee, they will be primed for a sale.” 

Fabricators can choose from Yale’s wide range of hardware to meet their needs, with cylinders, locks, hinges and handles designed to help doors and windows adhere to the most up-to-date industry standards, (including PAS24, TS008, BS6375-2 for weather tightness and Police preferred Secured by Design accreditation).

For distributors who have a customer on board for the Yale Door and Window Package, it couldn’t be easier. Just speak to the Yale marketing team who will get in touch and arrange marketing support materials including point of sale, stickers and consumer guarantee leaflets.

For further information on the Yale Door and Window Package contact the Yale marketing team on 01902 366800.

*For full details of the ‘Yale Lifetime Guarantee’ please visit www.yaledoorandwindowsolutions.co.uk  

**Please note this discount does not apply to fitting and installation charges, spare parts, clearance lines or package and postage fees.

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