Monday 21 January 2019

HorizAL “Portalier” Network Continues To Grow

The partnership between HorizAL – the French-based manufacturer of high-quality aluminium gates – and British company Alucorb Ltd is proving a huge success.

An an increasing number of installers are signing up to HorizAL’s innovative “Portalier” installation concept, which is run in the UK by Nick Corbett, M.D. at Alucorb Ltd.

In France, “Portaliers” are gate installation experts who are trained, approved and regulated by HorizAL and are licensed to install the product in their own designated, and exclusive geographical area. 

Adopting the same business model as the French, each regional UK “Portalier” is trained by Alucorb Ltd. in all technical aspects of swinging, sliding or cantilevered aluminium gates, as well as all other associated products - such as matching pedestrian gates and fencing. 

Gates are delivered straight to site as and when requested, with Alucorb also assisting with each “Portalier’s” first installation.

“Portaliers” also receive a comprehensive sales start-up package. This includes their own homepage on the website, which personalises the content as their own, full colour brochures and business cards – printed with the relevant company details - price lists, technical brochures, colour catalogues and demonstration cases with all swing and sliding gate profiles, handles, colours, fencing parts, glass inserts and hinge samples. 

Two sample gates – normally one powder-coated and one woodgrain finish – are also provided, in padded protective bags.

In addition, “Portaliers” benefit from on-going marketing support, such as exhibitions run by Alucorb Ltd., to promote brand awareness of the HorizAL name and products.

A growing number of companies are now part of the “Portalier” network, with many others in advanced talks regarding the opportunity. 
“The success of the network so far has been astonishing and our “Portaliers” cannot believe the benefits and level of support that’s offered,” reports Alucorb Ltd. Operations Director Darren Weatherill.
“Truth be told, I think many were sceptical at the beginning - having previously tried poor quality aluminium gate products - but when shown the HorizAL product, they can’t believe the difference.”
One “Portalier” – Darren Harrison of Edinburgh Gates – is certainly impressed with the concept:
“Once I had met with the team at Alucorb and looked at the product and everything being offered to the “Portalier”, I knew this was something I wanted to be part of. I had seen the demand grow in my area for an alternative to wooden gates and since signing up only six months ago, this has already become an incredibly important sector of my business.”
“With the level of support we receive from Alucorb, ours is a selling and installation role because approval drawings, production and site delivery is all taken care of for us. I would urge any company wanting to expand, or just add an alternative option to what they already do, to make contact with Alucorb sooner rather than later.”
The majority of potential “Portaliers” – and their customers - are looking for a serious alternative to wooden gates, due to the continuous aftercare issues and cost and hassle of maintaining them. 

By contrast, aluminium gates require little or no maintenance, as they are naturally rust-free, and boast an incredible level of weather resistance. It is also an eco-friendly option as each gate is 100% recyclable, so can quickly and easily be turned into something else when no longer needed.

And, as Darren Weatherill explains, this increasing demand is another factor fuelling interest in the “Portalier” concept:
“There is a massive amount of interest out there from consumers and I can see aluminium taking over in popularity from wooden gates in the near future, so it’s understandable that so many installers want to be involved,” he says.
“Our “Portaliers” also like the fact that they have their own exclusive geographical area. That’s why we’re urging any interested parties to get in touch with us as soon as possible - before they lose “Portalier” rights to a competitor!”

Don’t lose miss out – call 0161 4065912 today to discover more about becoming a “Portalier”. Or visit Horizal’s UK website:

HorizAL will be exhibiting at the Homebuilding & Renovating Show – 28th to 31st of March 2019 at the NEC.

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