88 years since the first special order left Alvis’ Coventry factory for the 1938 London Motor Show, this model, fully certified for road use, features a celebrated Art Deco design, with modern engineering techniques and the finest of British manufacturing – in line with the ethos of a 21st-century Alvis.
Crafted entirely in the Alvis Works, in Kenilworth, UK, the almost 5 metre long 2025 Lancefield draws on Alvis’ unmatched archive of over 25,000 drawings, 23,000 car records and 300,000 original parts.
As a true continuation, it uses parts curated from the new old stock retained since the end of car production in 1968.
Fully compliant to meet legislation to enjoy on the road, it has a catalytic converter, indicator repeater lights and a collapsible steering column.
Rooted in a design celebrated for its Art Deco elegance, the Lancefield was specifically created for the 1938 London Motor Show.
Dispatched from Alvis on 19 August 1937, the original would’ve cost £1,350, more than double the price of the average house at the time.
Disappearing and reappearing from record frequently over the ensuing decades, the Lancefield was selected ‘as one of the worlds most beautiful cars’ in 1982, flown to Germany and displayed in the Autoshow der Superlative-Veedol Starparade in Berlin.
The car visited North America, Germany and Jamaica before returning to the UK in June 1994.
Now, Warwickshire-based craftspeople using a blend of contemporary tools and traditional techniques have faithfully recreated the bodywork, created using traditional coachbuilding techniques – carefully forming aluminium over a bespoke ash frame in a painstaking, 3,800 hour process.
Completing the appearance, the car is painted in-house in two-tone cream.
The engine and body are mated to a fully galvanised steel chassis which carries a consecutive chassis number.
The result is an elegant and striking dual-purpose tourer – graceful and comfortable over long distances yet weighing just 1,500 kg it offers surprisingly punchy performance; a 0-60 mph acceleration of under 10 seconds is possible.
Before delivery, the Lancefield is put through its paces with a comprehensive road test on the same Warwickshire routes used by Alvis since the 1920s.
Built to be used, this first Lancefield is destined for a Japanese enthusiast and follows three other continuation series to find homes via the local agent Meiji Sangyo, distributor for the marque in the country over 50 years ago.
Alan Stote, owner of The Alvis Car Company said:
“The Lancefield continuation car is a clear demonstration of Alvis’ rich legacy and our dedication to quality.
“The 1938 original is a car very close to my heart, and it's wonderful to continue the legacy of this special machine with a brand-new build.”
Publicly displayed at Automobile Council 2025 (11 – 13 April), in Chiba City, Japan, the Lancefield marks Alvis’ first delivery of the year, a year that will see further continuation cars leave the works, including a drop-head Graber.
Prices start at £325,000 for pre-war Continuation Series cars, and every model comes with a three-year warranty.
T.G. John began manufacturing Alvis cars in Coventry in 1920. Coachwork was supplied by Cross & Ellis and Carbodies.
In 1925 Alvis became the first car manufacturer in the world to design and race a front-wheel-drive model.
A year later, the Alvis straight-eight FWD GP racing car lapped Brooklands at 121mph and in 1928 Alvis FWD models finished first and second in class at the 24 Hours of Le Mans.
The company started producing and marketing FWD cars that year.
After the World War 2, Alec Issigonis joined Alvis to design a prototype 3500cc V8 engine.
In 1968, the Alvis passenger car division was relocated to Kenilworth after 22,000 vehicles had been built; 50,000 works drawings, technical data sheets and correspondence files are stored there.
Through wholly-owned Red Triangle, it continues to manufacture parts, service and restore Alvis cars for existing customers worldwide.
Synonymous with craftsmanship and innovation from the twenties until 1968, the Alvis name and fame continue thanks to The Alvis Car Company, which produces Alvis cars renowned for their outstanding quality and charismatic coachwork.
It started developing the original Alvis-designed 3-litre and 4.3-litre units in 2010, focusing on meeting global emission regulations whilst remaining as faithful as possible to the Works drawings still held at the Kenilworth factory.
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