Warren Buckley, Managing Director of Customer Services at BT and a speaker at Econsultancy’s JUMP event, says: “Customer service is an area where businesses, in a competitive marketplace, can really stand out and differentiate themselves. This research shows that while many are still lagging behind, there is a growing number of savvy companies that, instead of viewing customer service as a cost centre, see it as a way for them to excel and increase brand loyalty.”
Warren draws upon his experience at BT and provides a big picture view of the challenges and opportunities that large organisations face in this modern, connected and highly social age. He will be joined by over 50 other speakers including the BBC’s VP Marketing Planning & CRM, NET-A-PORTER’s Head of Marketing, and Kiddicare’s Technology Director.
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