Friday, 30 September 2011

Ford of Britain 100: Image of the Week - 39/52

To celebrate the centenary of Ford of Britain in 2011 the company is exploring its photo archive to reveal rarely seen images. Ford's unique relationship with Britain and its society will be illustrated each week by specially selected pictures.

Next month the Ford plant at Dagenham will celebrate 80 years of production. Commissioned at the height of a recession, Dagenham was celebrated by the press as a "magnificent gesture of faith in Britain's commercial future … a lighthouse of hope in a storm-tossed sea of industry". Since the first vehicle, a Model AA truck, rolled off the Dagenham production line on 1 October 1931, nearly 11 million vehicles and over 37 million engines have been built on the reclaimed marshland in East London.

Appropriately, the new plant, dubbed "a Detroit in Europe" was soon shipping vehicles across the Atlantic. During 1948 over 12,000 Ford 10HP models were shipped to America and by 1962 half of the UK’s car exports were Ford vehicles, shipping to 168 different territories.

 In this week's image Canadian confectionery company, Scott-Bathgate Limited, takes delivery of Dagenham-built Anglia models. In a market renowned for large powerful cars, the compact British Ford Anglia offered the perfect novelty value for the company's 'Nutty Club' brand and its sales force. Coincidentally, Scott-Bathgate Limited was formed in 1903, the same year Ford cars first arrived in the UK.

Today, the proud tradition of exporting continues with Dagenham-built diesel engines powering vehicles manufactured across the globe low-CO2-enough to power one-in-three of all Ford vehicles produced globally. 

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