Ford Motor Company has unveiled the new Ford Mustang – the first Mustang ever to go on sale in Europe in almost 50 years of production.
Executive Chairman Bill Ford introduced the new Mustang at Ford’s special “Go Further” event to an audience of around 2,500 journalists, dealers and employees, in Barcelona, Spain – one of six cities across four continents where the new Mustang was simultaneously revealed.
The new Ford Mustang fastback and convertible models promise world-class levels of performance and refinement while embracing the Mustang’s half-century of heritage and status as a global icon.
“Ford Mustang inspires passion like no other car,” said Raj Nair, Ford group vice president, Global Product Development. “The visceral look, sound and performance of Mustang resonate with people, even if they’ve never driven one. Mustang is definitely more than just a car – it is the heart and soul of Ford.”
More than 9 million Mustangs have been sold since it was first launched in 1964. The world’s most-liked vehicle on Facebook, Mustang has made thousands of appearances in film, television, music and video games, and is one of 25 new vehicles that Ford will launch in Europe in the next five years.
“The Mustang’s formidable reputation for performance and its iconic status as a symbol of freedom and optimism precedes it even in those parts of the world where the car has never been sold,” said Stephen Odell, Ford executive vice president, Europe, Middle East and Africa. “The new Mustang epitomises Ford’s aggressive product acceleration; technologically advanced and forward-looking, but without forgetting the heritage that has inspired Ford customers for generations.”
The new Mustang has been developed with world-class performance, driving dynamics and usability in mind – and includes a significant amount of advanced driver convenience and driver aid technologies.
“The new Mustang is one of the most hotly anticipated cars ever, we are
very excited to now give drivers in Europe the opportunity to experience
the real thing,” said Roelant de Waard, vice president, Marketing,
Sales and Service, Ford of Europe.
Video: The all-new Ford Mustang - Exterior Design
Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (typically £25 plusVAT), payable
via PayPal or credit card or receive the service absolutely
free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you take display advertising or product and literature features in our printed and online publications, you will qualify for regular
free postings on this blog while you continue to advertise with us.
For details on
features and advertising rates please
contact us or visit our
website.
Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833