This is the theme of a new Yale consumer marketing campaign, which will run across both print and online, along with videos and social media, generating greater consumer awareness of home security.
Kevin Hill, Managing Director of Yale Door and Window Solutions, comments:
“During recent years Yale Door and Windows solutions has seen the integration of the Securistyle business in Cheltenham and a strong focus on product innovation, with new product launches such as Yale Blade.The campaign message is simple…Fit it. Trust it. Yale it. By choosing Yale products, fabricators and installers can capitalise on the trust and quality inextricably linked with the Yale brand.
“Yale has always been known as the most trusted name in home security, but we recognise that now is the time to really harness the power of the brand by putting together a true retail focused campaign that will benefit our customers.
“We are working tirelessly to highlight the importance of home security to UK house owners, creating 1.7billion opportunities to see the Yale brand through marketing activities in 2014.
“We are now looking to build on this platform with the new ‘Yale it’ campaign, which works seamlessly across all sectors of the industry, and reinforce the power of the Yale brand to our fabricator and installer partners.”
For further information on the comprehensive choice of door and window hardware available from Yale Door and Window Solutions, please visit www.yaledoorandwindowsolutions.co.uk or follow @YaleDWS on Twitter.
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