Fit it. Trust It. YALE IT.

 

Yale Door and Window Solutions is encouraging its fabricator and installer partners to ‘Yale it’ in 2015.

This is the theme of a new Yale consumer marketing campaign, which will run across both print and online, along with videos and social media, generating greater consumer awareness of home security.

 

With the recovery of the consumer economy in UK, the prospects for the replacement door and windows market are looking brighter and so Yale Door and Window Solutions is using this opportunity to link in with the consumer campaign more closely, to help increase sales for its partners in the retail door and window installation market.

Kevin Hill, Managing Director of Yale Door and Window Solutions, comments: 

“During recent years Yale Door and Windows solutions has seen the integration of the Securistyle business in Cheltenham and a strong focus on product innovation, with new product launches such as Yale Blade.

“Yale has always been known as the most trusted name in home security, but we recognise that now is the time to really harness the power of the brand by putting together a true retail focused campaign that will benefit our customers.

“We are working tirelessly to highlight the importance of home security to UK house owners, creating 1.7billion opportunities to see the Yale brand through marketing activities in 2014.

“We are now looking to build on this platform with the new ‘Yale it’ campaign, which works seamlessly across all sectors of the industry, and reinforce the power of the Yale brand to our fabricator and installer partners.”

The campaign message is simple…Fit it. Trust it. Yale it. By choosing Yale products, fabricators and installers can capitalise on the trust and quality inextricably linked with the Yale brand.

For further information on the comprehensive choice of door and window hardware available from Yale Door and Window Solutions, please visit www.yaledoorandwindowsolutions.co.uk or follow @YaleDWS on Twitter.

Scroll down to read more articles like this which have been published recently

Why not Sign-up to Receive these Articles by Email each Day

Enter your email address:


Delivered by FeedBurner

* Read more current and archived articles on our dedicated website *

Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (typically £30 plusVAT), payable via PayPal or credit card  or receive the service absolutely free of charge if you advertise (see below).

We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.

To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.

If you take display advertising or product and literature features in our printed and online publications, you will qualify for regular free postings on this blog while you continue to advertise with us.

For details on features and advertising rates please contact us or visit our website.

Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833

Return to The Door Industry Journal Website