Therefore, streamlining operations, minimising downtime, and quickly delivering products are all crucial for ensuring a superior customer experience.
A company’s vehicle fleet is the lifeblood of its logistics operations, enabling the seamless movement of goods from manufacturers to distributors and shaping the customer’s buying experience.
Leading manufacturer, SWS UK, has demonstrated its commitment to a quality delivery service by making its largest-ever investment in logistics.
This year, the company debuted 10 brand-new vehicles, upgrading and expanding its fleet.
The enhanced fleet has already hit the road, covering every corner of Britain to deliver to SWS UK’s nationwide network of trade distributors.
The impressive investment includes 5 new 7.5-tonne lorries capable of handling packages up to 7 meters long, plus a new 18-tonne lorry that services Scotland and can accommodate packages up to 8 meters long.
Additionally, the company has invested in 2 further 3.5-tonne vans and 2 articulated tallboys for inter-depot transit.
The manufacturer’s innovative new vehicle design includes vertical poles to segregate freight effectively, as well as horizontal load bars that distribute the weight of the load.
Additionally, the company has added rollers to the horizontal bars, enabling easier loading and unloading - a feature described as a ‘game changer’ by drivers and customers alike.
Each vehicle maintains a curtain side and a rigid side, allowing items to be loaded from the side and accommodating the delivery of heavier goods on pallets or in stillages as needed.
A company’s vehicle fleet functions as a highly visible mobile billboard, prominently displaying the brand through thoughtfully designed, consistent graphics.
As the vehicles make deliveries, the branded graphics create a recognisable presence, serving as an effective advertisement and call-to-action for interested customers.
The launch of new vehicles presented SWS UK with an opportunity to reinforce the company’s brand identity through a uniform application of striking new graphics across its entire fleet.
Each vehicle’s sides feature SWS UK’s signature red colour and a slogan that nods to the manufacturer’s longevity as a trusted British brand.
This is of particular relevance as the established company celebrates its 40th anniversary in 2025!
Separate logos represent the company’s various product lines, with the rear showcasing its popular SeceuroGlide Roller Garage Door - an industry favourite since 1997!
Clear web and telephone details prompt existing and potential customers to connect with SWS UK.
Delivering Strong Relationships
SWS UK’s delivery service goes beyond simply dropping off goods - it’s an opportunity to build strong relationships with customers.
The team of skilled drivers is crucial, ensuring timely and secure deliveries with high levels of personalised service that have earned praise from the company’s distributors.
The new vehicles have now enabled drivers to elevate their service even further.
In addition to personal benefits like automatic engines and a more comfortable cab, the removable loading poles allow drivers to strategically load the trucks to accommodate diverse delivery routes.
Integrating the new fleet into SWS UK’s busy delivery schedule was seamless, ensuring customers experienced no disruption to their regular drop-off routine during the transition.
In fact, the company maintained its full-service schedule throughout.
Unsurprisingly, customer feedback has been overwhelmingly positive, with praise for the lorries’ improved internal structure resulting in more efficient deliveries.
The vehicles have also been widely complimented for their ‘extremely smart’ appearance and ‘very practical’ design.
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