Launched at the beginning of July across the Company’s Facebook, Instagram, TikTok and YouTube channels, Hörmann Street takes a fresh approach to promoting composite doors, using humorous, distinctly British soap-style storytelling to engage homeowners.
Developed with a clear commercial objective in mind – to increase homeowner awareness and generate high-quality, live enquiries for Hörmann Truedor installers, the campaign follows the daily lives, relationships and emotional conflicts of a recurring cast of recognisable characters.
Developed with a clear commercial objective in mind – to increase homeowner awareness and generate high-quality, live enquiries for Hörmann Truedor installers, the campaign follows the daily lives, relationships and emotional conflicts of a recurring cast of recognisable characters.
Combining romance, family drama, betrayal and suspenseful cliffhangers, each of the five episodes cleverly incorporates the key features and benefits of Hörmann Truedor composite doors without losing the entertainment value of the storyline.
Strong first-month results
The campaign’s performance during July has exceeded expectations, with:
- More than 1 million people reached
- Over 900,000 episode views
- 711 additional visitors driven to the Hörmann Truedor website
David O’Mara, Marketing Manager at Hörmann UK, comments: “It’s fair to say that even in its first month, Hörmann Street has been a great success. It’s designed not only to entertain, but also to create a strong pipeline of enquiries for our composite door installers. We’ve received an excellent reaction to the campaign, with strong engagement and traction across our social channels, and it’s certainly got our customers and the market talking.
“No other entrance door supplier in the UK market is currently taking such an innovative and creative approach to engaging with homeowners. The results from the first month demonstrate that there is a real appetite for brands to communicate differently, and we’re delighted with the response so far.”
Hörmann is also encouraging its installers to make use of the campaign content themselves. Customers wishing to feature the Hörmann Street videos in their showrooms or on their own social media channels can request access to the films from the Hörmann Marketing team.
www.hormanntruedor.co.uk
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