Rather than competing on volume, the business focuses on exceptional quality, specifying what designer and creative lead Vaughan Hallam describes as “the best materials available in Europe” to create entrance doors that deliver outstanding performance, longevity and visual impact.
The Challenge
For a premium entrance door manufacturer, appearance is only part of the equation. Customers expect doors that retain their crisp lines, flawless finish and smooth operation for decades, despite constant exposure to rain, moisture and changing temperatures.
Real Doors needed a material that would eliminate the risk of swelling, shrinkage and customer callbacks, while giving complete confidence that every bespoke design would continue performing exactly as intended. As Vaughan explains, “I'd rather use the best material they've got and then I've got no comebacks.”
The Solution
For the past seven years, Real Doors has relied on MEDITE TRICOYA EXTREME (MTX) in 4mm, 6mm and 18mm thicknesses across its premium entrance doors. MTX is used on the internal face of traditional doors, the external face of contemporary designs and in specialist applications including Crittall-style glazing bars, glass rebates and decorative framing.
For Vaughan, the decision goes beyond durability: “MTX is a joiner's dream. It's an MDF panel that's perfectly flat, so you can route it, cut it and machine it however you like.”
The material's exceptional dimensional stability allows Real Doors to create intricate bespoke designs with complete confidence, while reducing the risk of moisture-induced damage throughout each door's service life.
Just as importantly, using MTX reinforces the company's own premium positioning: “We always build our doors from the highest quality components we can find in Europe. Using products like MTX adds value to what we do because customers know they're getting the very best.”
About MEDITE SMARTPLY
MEDITE SMARTPLY is part of the Coillte Group, an innovative, sustainably certified Irish forestry and forest products manufacturer. Based in Clonmel and Waterford, Ireland, MEDITE SMARTPLY produces a versatile range of Medium Density Fibreboard (MDF) and Oriented Strand Board (OSB) products for construction and interior applications across the UK and Europe.
For further information, visit www.mdfosb.com
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