Thursday 18 July 2013

Lorient Middle East unveils its New Exclusive Distributor

An exciting new chapter begins this month for Lorient in the Middle East.
A closer partnership with leading architectural hardware and doorset provider, Laidlaw Interiors Group International, Gulf office is set to reinvigorate its business in the GCC and further afield. Laidlaw has been appointed the exclusive distributor for Lorient's range of market leading acoustic, smoke and fire sealing systems. With a trading relationship that goes back many years, the two teams know each other very well and Laidlaw staff are already very experienced in working with Lorient's products. Laidlaw Interiors Group CEO John Jefferies is viewing this partnership as complementary to its Dubai based business.

Speaking of the news, Jefferies said, 
"I'm delighted that Laidlaw is now representing Lorient's range of premium sealing systems. The market here is loyal to quality brands and Lorient is one of those brands which has been widely specified for decades and has a superb reputation for quality and performance. That is why it fits so well with the Laidlaw offer. We're looking forward to working with the Lorient team on a number of initiatives and to introducing some exciting Lorient innovations to the region. Our wide range of stock held locally in Dubai means that our customers can be assured of efficient service and speedy delivery"

The partnership, agreed recently in Dubai, gives Lorient Group MD, Maria Simmonds peace of mind that customers loyal to the Lorient brand will continue to be able to be supported with local expertise and knowledge - as well as providing the opportunity to take the range into neighbouring markets;
"We couldn't have made a better choice for a distributor. Laidlaw Interiors Group International, Gulf office has the right presence and reputation, and employs the talented schedulers necessary to give our range of high performance sealing systems the right kind of representation. We're looking forward to a very successful first year of many working with Laidlaw " said Simmonds.

For all enquiries, please contact the Sales team at Laidlaw Interiors Group International out of the Gulf office on +971 4885 7404 or visit the Lorient website for more information

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