Exactly 70 years ago today (Friday 4th May), a new brand was introduced to the automotive world with a showcase of three all-terrain vehicles that would be known as Land Rovers. And the rest, as they say, is history.
A key component of that history, one of the three Land Rover prototype vehicles – L03 – will be shown at Land Rover Legends later this month. L03 was driven from London to Amsterdam by a young Ernie Bacon (son of Mr. Bacon – the then manager of Rover Company’s London depot at Seagrave Road in Fulham).
L03 was ‘despatched out’ of Seagrave Road by Mr. Bacon on Tuesday 27 April 1948, and driven to Amsterdam by a young Ernie to join the Rover Company showcase, launching what was to become among the most iconic automotive brands in the world.
After the motor show, L03 successfully made the journey home to London from the Netherlands, and soon after its return was fitted with a new gearbox – no. 11.
Later in May, L03 was registered to the Rover Company Ltd in Solihull as a demonstrator, and in June was despatched to Vallvidrera Hills in Barcelona for the global press launch of the Land Rover.
It also made an appearance at the 1948 Barcelona International Trade Fair, before returning to the UK, being converted to right hand drive and then used by Rover Company Director, R L Wilks – nephew of Maurice Wilks – Land Rover’s founding father.
L03 is clearly steeped in Land Rover history, and through the 1950s and 60s changed hands a couple of times before being bought in 1974 by the current owner. Lovingly maintained and restored, the vehicle has participated in every major Land Rover milestone since – with a number of television appearances under its belt over the decades.
Just last week the car was driven back to Amsterdam as part of the Land Rover Series One Club’s 70th anniversary celebrations, and will be exhibited exclusively at Land Rover Legends, in its rightful place as one of the show’s ‘Star Cars’.
Tickets for the event are available now, for more information please visit: www.landroverlegends.com.
Land Rover Legends
Land Rover Legends is a new format Land Rover show – proudly showcasing the icon in its 70th year, for connoisseurs, collectors, preservationists, restorers and enthusiasts alike to enjoy and celebrate. Organised by Historic Promotions – a historic motorsport, motoring, aviation and military events company, founded in 2010 by Duncan Wiltshire and Richard Grafton – the show will take place at Bicester Heritage. Once a WW2 RAF bomber station, Bicester Heritage is now the UK’s only hub for historic motoring excellence, and with its buildings and airfield, provide a superb and unique setting.
Land Rover Legends is not part of, nor organised by, Jaguar Land Rover Ltd. LAND ROVER trade marks under licence from Jaguar Land Rover Ltd.
Why not Sign-up to Receive these Articles by Email each Day
Low Cost and Free Publicity - Your company can easily benefit from some publicity like this in return for a contribution towards our layout costs (£55 to £75 plus VAT), payable in advance via PayPal or credit card or receive the service absolutely free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you are a regular advertiser placing series bookings or subscribing to our VIP Packages in our printed and online publications, you will qualify for a specific number of free postings on this blog while you continue to advertise with us.
Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages, posting on this blog is included in the price.
For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.
Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833