Sunday 23 May 2021

First production Land Rover at Beaulieu for Simply Land Rover

4X4 fans will be in their element at Beaulieu’s Simply Land Rover on Sunday 11th July, with a fun Forest Drive, bargain-filled Rummage stalls and an impressive line-up of Land Rovers including the first production Land Rover ever built, as part of a big day out that all the family will enjoy, together.

Always an event season favourite with fans of Britain’s off-roading icon, the rally will return to the grounds and parkland of the National Motor Museum for 2021 following the easing of restrictions, as the fifth of Beaulieu’s 15 Covid-secure Simply rallies planned to take place this year.

A four-wheeled VIP guest to the show will be the first production Land Rover ever built, JUE 477, following its heroic restoration after decades abandoned on a farm. Painstakingly pieced back together and wearing its years with pride, this 1948 survivor is a unique piece of motoring history and will be taking its place in the show for all to admire.

Make sure to head inside the National Motor Museum to see Beaulieu’s own 1948 pre-production Land Rover on display. The fourth of a batch of pilot vehicles built before production started and known as ‘R04’, it’s one of the oldest surviving Land Rovers in the world.

Every era of Land Rover’s long and proud history is sure to be represented in the diverse line-up, with owners of every age Land Rover invited to take part. Series I, II and III models from the early years are always well-represented, along with the immortal Defender. Look out for variations on the hugely popular Discovery as well as the iconic Range Rover, from its 1970s beginnings, up to the Sport, Velar and Evoque of today.

Land Rover drivers itching to go off-road will love the Forest Drive by Land Rover Experience West Country, with the chance to test both their treasured vehicles and their own driving skills on an enjoyable convoy along challenging woodland tracks.

There will be plenty of opportunities to find bargains in the Simply Land Rover Rummage, with stands devoted to Land Rover spares. Whether you are looking for much needed parts for your own Landy, or simply spot a sought-after accessory for sale that you can’t resist, this is a must-see section of the show. With complete vehicles also up for sale, maybe you’ll find yourself heading home with a new project?

All tickets must be bought in advance, with carefully-managed capacity limits in place. Rally participants, planning to take part in the show with their Land Rover, can book their tickets with confidence thanks to Beaulieu’s Covid-19 refund policy*. Visit for further details and to buy your participant tickets. 

All other visitors should purchase normal visitor admission tickets, which will be available to book at from June.

Visitor and participant tickets include entrance to all that Beaulieu has to offer, including the National Motor Museum, Little Beaulieu, On Screen Cars, the ancestral Montagu home Palace House, Secret Army exhibition, 13th century Beaulieu Abbey and the stunning grounds and gardens. Visit for more information.

* Book with confidence, knowing that we've got you covered with our Covid-19 refund policy. If the event is unable to take place due to Government guidance, we will happily transfer your ticket to a future event or issue you with a full refund.

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