Saturday 22 May 2021

Swoon Selects become a Key Factor in growth of Plank Hardware

Plank Hardware was founded in 2018 by partners Annie Aveyard and Tom Revill, who wanted to combine their experience growing and managing businesses with a product they were passionate about. 

They initially begun by selling shelves made from scaffolding boards and whilst doing their own home renovation, they spotted an opportunity to inspire people to customise, transform and revitalise existing home spaces and furniture with high-quality stylish hardware. 

The son of two interior designers, Tom always had an entrepreneurial flair, founding a confectionary brand aged 19. After several years in e-commerce consulting, he combined his interest in design with his architectural engineering degree to design and curate a range of solid brass hardware products, with Annie bringing finance and management experience from her work with both international brands and startups.  

The pair have since grown sales at Plank by 4X, citing Swoon Selects as a key factor in their growth to date, collaborating with Swoon founders Debbie Williamson and Brian Harrison on marketing, logistics and growth as they look to take the business to the next level. 

Annie previously worked at Swoon and values Debbie and Brian as key mentors as Plank grows as a design focussed e-commerce brand. 

Key facts & figures:
  • Plank saw a huge 75% increase in sales on Swoon Selects between Q4 2020 and Q1 2021, and has expanded its range on the marketplace by 93%
  • Prior to founding Plank, Annie worked in finance at both Swoon and McDonald’s, while Tom brought experience from his own entrepreneurial pursuits and his experience as an e-commerce consultant, where he focussed on helping consumer brands grow a presence on marketplaces such as E-bay and Amazon.
  • Eschewing traditional showrooms and sales methods, Plank sought out Swoon Selects and other sales routes where they felt they could offer a different and complementary product, helping consumers make informed purchases and shop for hardware for their projects in a flexible way, something not usually possible with traditional direct to trade sales settings.

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