Sunday 17 April 2022

The return of an icon: Healey by Caton centre stage at Salon Privé London

The all-new and ultra-exclusive Healey by Caton will make its global public debut at the inaugural Salon Privé London, 21-23 April, as the reincarnation of the iconic Austin-Healey 100 sports car arrives at Royal Hospital Chelsea for the luxury car event.

Healey by Caton is a unique combination of cutting edge design and engineering along with traditional techniques that deliver a driver’s car for the modern age. Promising an immersive, intoxicating and emotional automotive experience, the first creation by the all-new luxury British brand Caton draws on precision visual and performance enhancements to bring the car up to date, yet protects the ethos of the Austin-Healey 100.

Healey by Caton embodies the new British brand’s approach to creating and manufacturing products fusing timeless craftsmanship with the latest technologies and processes. Instantly recognisable, and respectful of the original’s design principles, just 25 examples at the firm’s Coventry, UK workshop, situated a mere ten miles from the original Austin-Healey HQ.
“It’s a true honour to welcome the Healey by Caton to Salon Privé London for its global public debut,” said Director David Bagley. 
“This really is the return of a legend, held in high esteem by enthusiasts around the world. To be able to give this new car, conceived, engineered and built in the UK, a stage in London is a privilege as we open our inaugural event at Royal Hospital Chelsea.”
“When we embarked on this journey, and had the dream to launch Caton and its first product: Healey by Caton, as a team we knew we had to unveil to a global audience but situated at a UK event,” commented Tim Strafford, CEO of Caton’s strategic vehicle building partner, Envisage Group. 
“Salon Privé London was the obvious choice, starting our strategic events tour, and I’m excited to unveil the Healey by Caton next on Thursday 21st April.”

Returning the revered Austin-Healey 100 as a sports car fit for the future, Caton brings its exceptional experience, OEM-level technology and craftmanship to bear with great effect. As its first vehicle, Healey by Caton is a coach built tour de force that focuses exclusively on the sympathetic enhancement and evolution of a cherished tenet.

Drawing on strategic partner Envisage Group’s extensive resources, the team behind the project has also deployed traditional handcrafting skills and tools that would be recognised by those building the original Healeys. With mechanical components reconfigured as new, and new technology augmented where appropriate, Healey by Caton eliminates any concerns customers may have with buying a classic as it offers peace of mind, undeniable beauty and thrilling performance as standard.

Tim Strafford, CEO of Caton’s strategic vehicle building partner, Envisage Group, said:
“Caton will stand for the best in British coachbuilding, and is the vision of our [Envisage Group’s] investors. We decided that the first product by Caton had to be creative, stand out in the marketplace, appeal to a global audience, and it was a natural step that we chose to put our Caton mark on a Healey 100.”

As befitting Salon Privé’s status as one of the world’s most prestigious automotive events, eight cars will be making their global, European or UK debut at Royal Hospital Chelsea. 

The very latest models from the likes of Alpine, Aston Martin, Ferrari, Genesis, Lamborghini, Pininfarina, Porsche and Rolls-Royce will be on display alongside Morgan Motor Company, as well as the latest machinery from Harley-Davidson and Indian Motorcycles. 

These will be joined by British specialists Charge Cars, Everrati, Jensen Automotive and Overfinch, to provide a line-up that covers everything from reimagined classics to next-generation hypercars and EVs.

Salon Privé London is donating 20% of all Entry Ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good. #StandWithUkraine

For all event information, please visit

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