Developed as part of the business’ ongoing ‘Together, We Grow’ marketing campaign, the new ad will air on Sky.
It is being broadcast using the Sky AdSmart platform enabling Endurance to precisely target specific viewer demographics and those people most likely to be interested in buying its products.
Scott Foster, Sales and Marketing Director at the manufacturer of solid, secure and stylish composite doors explains:
“‘Together, We Grow’ highlights the many different initiatives Endurance® Doors offers to ensure success and growth for our installer partners, which in turn benefits our own business.”
“Our new TV ad adds to those initiatives and complements a range of other activity that includes extensive social media and digital marketing.
“We’ve also developed an exceptional online reputation with over 2800 reviews on Trustpilot of which 87% award us the maximum five stars.
“That’s more five star reviews than any other large composite door manufacturer.”
As well as detailing the many benefits and impressive design freedom offered by Endurance’s products, the ad also emphasises the emotive connection between consumers and their front doors.
As the entrance to their home, their front doors are a portal to a place of comfort, security and where cherished memories are made.
This focus on developing products that deliver in every way - including on an aesthetic, emotive and functional level - is reflective of Endurance’s brand values
Endurance® Doors will also create clips of the new TV ad for its own wider marketing use as well as that of its installer partners.
Ideal for social media and for other digital platforms like websites, these clips will enable engagement with consumers across multiple channels and at different touchpoints of their buying journey.
Scott concludes:
“Our decision to invest into our first ever TV advertising campaign demonstrates the strength of our commitment to our installer partners”
“It also highlights how we never stop looking for new and innovative ways to help them maximise sales.
“Through the use of TV advertising, we are looking to increase brand awareness and to ensure our products are the composite door of choice for the discerning homeowner.
“Our new TV ad will also help us to build on the 1000+ warm leads we generate and distribute to our installer partners every week.”
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