More than 25 years after its launch, the SeceuroGlide Original from SWS UK continues to lead the way in the UK roller garage door market. Despite increasing competition and a growing shift towards lower-priced alternatives, the Original remains SWS UK’s best-selling roller garage door - proof that proven quality, innovation and support still matter.
A Market-Changing Innovation
Introduced in 1999, the SeceuroGlide Original was the first insulated roller garage door designed specifically for homeowners in the UK. Prior to its arrival, aluminium security shutters intended for commercial use were commonly adapted for domestic garages.
SWS UK recognised the need for a purpose-built solution and developed a product tailored to residential requirements, combining insulation, security and ease of use. The innovation was significant enough to inspire its name - the Original - and it quickly established a new standard for the industry.
Designed to Perform
From the outset, the SeceuroGlide Original improved upon existing products with a series of engineering advancements that delivered real benefits for installers and end users alike.
These included a unique webbing system that made the door quieter in operation, reduced abrasion and improved resistance to attack, alongside a high-security locking system, wider guide rails and an installation-friendly design.
Security remains central to the product’s appeal, supported by features such as a 100mm fluted axle, robust locking straps and an extruded top rail - all contributing to enhanced strength and durability.
The door has also achieved the prestigious Secured by Design accreditation, reinforcing its reputation as one of the most secure roller garage doors available.
Continuous Development
While the market has evolved, SWS UK’s in-house product development team has ensured the SeceuroGlide Original remains at the forefront of design and technology. Security, safety and style come as standard - features that are often optional extras on lower-cost alternatives.
This commitment to ongoing improvement has helped the Original maintain its position as a premium product in an increasingly price-driven marketplace.
Trusted Across the Industry
The SeceuroGlide Original’s longevity is built not only on product performance but also on the support behind it. Designed with installers in mind, the door offers straightforward installation backed by SWS UK’s highly regarded technical and customer support teams.
As one customer explains: “The SeceuroGlide Original combines everything. Quality, security, safety, design and ease of installation, and it’s all supported by one of the best customer support teams.”
Each door is supplied with a 7-year automation warranty, giving both installers and homeowners added confidence in long-term reliability.
Still the One to Beat
Even as budget products enter the market, the SeceuroGlide Original continues to set the benchmark for roller garage doors in the UK - balancing innovation, reliability and support in a way competitors continue to chase.
Andrew Dootson, SWS UK’s former Managing Director, and the creator of the Original, commented: “The launch of the SeceuroGlide Original was a defining moment in SWS UK’s history, and we are incredibly proud of the success it has achieved across the industry. It transformed the garage door market when it was introduced, and its continued popularity demonstrates the lasting value of quality engineering, innovation and strong customer support.”
More than two decades on, the message remains clear: the SeceuroGlide Original isn’t just a long-standing product. It is still the standard by which others are judged.
After more than 25 years, the Original remains true to its name - and still the one to beat.
www.sws.co.uk
Why not Sign-up to Receive these Articles by Email each Day on our newsfeed site
>> Scroll down to read more articles like this which have been published recently on this blog <<
You can also read additional current and archived articles on our dedicated magazine website
Low Cost and Free Publicity - Your company can easily benefit from some publicity like the posts above for a contribution towards our layout costs (£75 to £95 plus VAT), payable in advance or you can receive the service absolutely free of charge if you advertise (see below).
We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you are a regular advertiser in our printed and online publications, placing series bookings for adverts or subscribing to our VIP Packages, you will qualify for a specific number of free postings on this blog while you continue to advertise with us. See our media pack for more details.
Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages shown in our media pack, posting on this blog is included in the price.
For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.
Door Industry Journal is a trading style of Clearview Group Limited - Company No. 06999111
No comments:
Post a Comment