With 10,064 JAECOO 7s registered in March alone and 15,569 JAECOO 7s sold year-to-date. The JAECOO 7 significantly outperformed its closest competitor during the month of March, too, recording sales 70% higher than the second-placed vehicle.
The success of the JAECOO 7 has been driven by strong consumer demand across both private and fleet channels, with JAECOO confirming a 55% retail mix, highlighting its broad appeal among UK buyers and in particular through its 124-strong national dealer network. Notably, the range-topping, plug-in hybrid variant – equipped with JAECOO’s advanced Super Hybrid System (SHS-P) – accounted for 85% of all JAECOO 7 sales in March. This contributed to the model achieving a 2.66%* share of the total UK car market in March, too.
Commenting on the achievement, Gary Lan, CEO of JAECOO UK, said:
“Securing the number one position is a landmark moment for JAECOO. The JAECOO 7 has resonated strongly with British customers thanks to its combination of advanced technology, standout design and real-world usability, particularly with our Super Hybrid System.
“This result reflects not only the strength of the product, but also the commitment of our growing UK retail network and the confidence customers are placing in our brand. While we are relatively new to the market, our global Chery Group manufacturing base and extensive experience in vehicle exports have enabled us to adapt quickly to UK market needs and grow sustainably here [in the UK].”
Available with a choice of front-wheel-drive and all-wheel-drive configurations, the JAECOO 7 line-up includes a 1.6-litre TGDi petrol powertrain alongside its headline SHS-P plug-in hybrid system. The latter delivers a combined driving range of up to 745 miles, including up to 56 miles of pure electric driving, and supports rapid charging capability.
The JAECOO 7 is priced from £29,105 OTR**, rising to £35,175 OTR** for the SHS-P, and is supported by a comprehensive seven-year warranty. Customers can access the model through JAECOO UK’s rapidly expanding 124-strong retailer network.
Looking ahead, the brand is continuing to expand its offering in response to customer demand. The JAECOO 7 range will be enhanced with the introduction of a pure hybrid (SHS-H) variant, alongside a new Black Luxury Edition of the SHS-P, with deliveries of these models to start in May.
In addition, the eagerly-anticipated flagship JAECOO 8 – available in both Executive six-seat and Luxury seven-seat configurations – will arrive in the UK in May, further strengthening the brand’s presence in the growing SUV segment, with pricing starting from £45,500 OTR**. It is available exclusively as an all-wheel-drive SHS-P, offering fast- and self-charging capability, more than 700 miles of total range, including up to 83 miles of EV-only driving.
* SMMT, smmt.co.uk/vehicle-data/car-registrations
** All prices quoted are correct at the time of writing, April 2026
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