Saturday, 10 November 2012

DORMA to launch its first Middle East showroom in Dubai in the first quarter of 2013

The “World of Access“ showroom to feature DORMA’s key product offerings and interior solutions.

DORMA, the trusted global partner for premium access solutions and services, has announced its plan to launch its first showroom in the Middle East in Dubai. DORMA 280 square meter “World of Access“ interior showroom which is being designed by BECC Germany, will be located on Sheikh Zayed Road and will provide display space to architects and corporate vendors.

DORMA is the first company to introduce this novel showroom in the region, the first of which was produced in New York.

Speaking on the brand’s concept taking shape, Ben Shaw, Regional Director DORMA Gulf said,  

“Working towards achieving DORMA’s corporate vision to be a high performance global company creating value through a full range of premium solutions, we look forward to providing our customers and stakeholders with an experience like no other. Through this showroom, architects, contractors and customers will not onlyget to see the products come to life but experience an entirely different side of DORMA products.”

 DORMA paves the way for crafting a new story while offering products and services under one roof by catering to the varying needs of the building construction and interior segment of the region. Ben further added, “Dubai is a melting point of cultures and a trendsetter in the region when it comes to firsts; showcasing our products here will help facilitate stronger customer interaction and promote our bespoke product offerings.”

The ‘World of Access’ showroom is designed to create an environment that blends distinctive elements with strong visual continuity and impeccable detailing for all interior needs into 3 key ‘experiences’. The interior, office and public experiences come with custom made fittings and technology that help evolve the area according to specific requirements thus giving a wholesome experience.

For more information about Dorma  Gulf visit

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