Thursday 8 January 2015

ERA announces headline sponsorship of MLA Expo

Component supplier of the year ERA has announced its headline sponsorship of the MLA (Master Locksmiths Association) Expo which will be held at the Telford International Centre between the 2 – 4 October 2015. This is the 17th MLA Expo and is the largest locksmith and security exhibition in the UK attracting thousands of locksmiths and security engineers across the three-day event.

Commenting on the sponsorship, ERA’s group marketing director Will Butler is confident that this support is the perfect fit with the ERA business. Will says: 
“the MLA Expo perfectly complements our intent to really provide support to the local locksmith not just through the sponsorship of this event but by kick-starting an installer scheme with MLA members. There’s no better place to meet and talk through the key features and benefits of the scheme than at the industry event.

“2015 will be an incredibly exciting year for ERA as we develop a robust consumer campaign to drive home security enquiries to the locksmith. There will be generations of locksmiths out there that have been fitting ERA as far back as when the first lock was made in Willenhall in 1838. But in today’s market it’s our job to really understand the modern locksmith and develop security systems that help them broaden their services with ease and confidence.”

Steffan George, director at the MLA is driving the MLA Expo event, he comments: 
“Without question we’re delighted to secure headline sponsors for our event but what’s particularly pleasing is that ERA’s event support is just part of a broader campaign to support the locksmith industry – that’s what our members need – tangible initiatives that drive homeowners to engage their services. We’re delighted this partnership is off the ground. Exciting times ahead.”

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