Thursday, 15 January 2015

Sales Success at Birkdale Leads to Larger Premises

Birkdale – the Lincolnshire-based manufacturer of roller shutters and garage doors – has moved its operation to a larger site to cope with increasing demand.

The Birkdale product portfolio includes the flagship range of Excelsior insulated roller doors. The range features MINI, MIDI and MAXI profiles and over 100 colours are available from stock. The remote control doors are secure and hardwearing thanks to an aluminium profile and a laminated finish, which is backed by a 10-year guarantee.

 The laminated finish offers a number of benefits over standard paint finishing – The external foil coating creates a thermal break and with solar shield technology keeps the profiles much cooler, even with dark colours. Paint finish doors can be problematic when expansion occurs through heat. Birkdale’s laminated colours greatly reduce such problems.

Excelsior doors also benefit from an in-house designed pull-cord motor release, allowing manual operation of the door in the event of a power cut, as well as an innovative door monitor system that provides all round safety – as opposed to safety edges that protect only the leading edge of a door.

As well as roller doors, Birkdale also manufactures and supplies sectional doors, window blinds, security shutters, awnings and louvres. The move to a new 20,000ft site in Scunthorpe will now enable the company to cope with increasing demand for its products from installers and distributors. The new premises feature a showroom and training facilities, where Birkdale customers will be able to view products and gain hands-on installation experience.

“This move to new premises is very much driven by necessity, as increasing sales mean we need more capacity,” explains Birkdale MD Marc Shrimpton. “Having more space will both speed up the production and delivery process and allow us to welcome customers to the site to see our products in operation.”

“It is certainly nice to be a in a position where sales success is forcing us to move simply to keep up with demand. I think this success has been driven by our commitment to continual improvement – we are always listening to our customers and changing and refining our products based on what they are telling us. We also use technology to improve our service and our latest innovations include the introduction of a new app that allows clients easy access to detailed product information with the added benefit of a giving customers a professional pricing and ordering tool .”

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