Monday 5 August 2019

Priory Achieves Secured By Design Accreditation with New and Improved Roller Door

The Priory Shutter & Door Co. Ltd, the West Midlands-based roller shutter door specialist, has achieved the coveted Secured By Design (SBD) accreditation for its new garage door.

SBD is the official flagship initiative from the Association of Chief Police Officers (ACPO) that supports the principles of 'designing out crime' through products and applications that are made to the highest specifications in terms of security standards.

The drop in burglary levels since a 1995 peak is, in part, due to homes being more secure, and statistics show that SBD products reduce burglary by up to 75% on new build developments and up to 60% on refurbished developments.

Priory has achieved the sought after SBD accreditation through the introduction of the Europa Elite Roller Garage Door. This is based on an existing product - the Europa Roller Garage Door - but specific aspects have been redesigned to enhance security.

A garage often stores many valuable possessions, but can be an easy place for a thief to gain access. So, to obtain the SBD accreditation, the Europa Elite had to demonstrate it could withstand sustained and vigorous attacks, and show it would be a beneficial purchase for any security conscious home-owner.
“We live in an age where physical security has never been more essential, so achieving Secured by Design accreditation with our Europa Elite Roller Garage Door is a proud moment in our long and established history,” says Simon Perks, General Manager at Priory.
“It was hard work to meet all the rigorous standards and undergo the tough tests required to obtain SBD status, but it’s worth it to launch a product that homeowners know will deter and repel would-be thieves. Joining the SBD initiative further demonstrates our commitment to supplying our customers with products of the highest quality, whilst maintaining a level of affordability that’s necessary in such a competitive market.”

Priory’s full range of products includes both power operated and manually operated industrial roller shutters, commercial steel roller shutters, fire rated roller shutters, Callisto aluminium continental roller shutters, Ultradoor steel/aluminium hybrid roller shutters, Europa and Europa Compact roller garage doors, and PVC strip curtains. All Priory products are tested in accordance with current CPR regulations.

And, to coincide with the launch of the Europa Elite, Priory has rebranded the complete range of Europa roller garage doors. A new and improved brochure will soon be issued, along with door badges and various point of sale materials. Further information will soon be revealed!

To find out more about Priory products - call 0121 558 6406, email, or visit

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