Google Trends, which ranks the popularity of searches people make online, shows that the term ‘garage doors’ doubled in terms of searches when compared with 2019 levels. So what is it exactly about life during a pandemic which is driving such interest?
The Lockdown Boom
Lockdown has seen more people being allowed to work from home than ever before. With this, people are taking aim at all those projects which they previously didn’t have time for when juggling a 9-5 job.
A new garage door might usually require time off work, putting people off the idea, but the new working life means they can carry on with their job and let the professionals carry out the work at any time.
Why is the garage so popular?
Usually reserved for storage, lockdown restrictions have meant more people seeking out hobbies at home, something a garage space with a properly insulated garage door can provide. Whether it’s woodworking, mechanics, exercising or general recreational space, no one wants to be in a garage with a creaky, old and unsecured garage door in place.
Increased time at home also means that people want their home to look and feel at its best, and while a garage door is usually something you see outside, a sense of completion for a property as a whole is something people stuck at home will want - your home is your castle, after all.
Marc Sebo, owner of Guildford-based garage door company Doormatic Garage Doors, said that they’ve seen a 40% increase in business since April due to Lockdown: “We’ve been incredibly lucky during the pandemic, with people spending more time at home and spending money on improvements.”
He went on to describe how it has impacted staff levels, saying “We’ve ordered a number of new vehicles and employed three more fitting staff. We’re also in the process of employing additional office and sales staff to help meet demand.”
But how do things look going forward? Marc Sebo is cautiously optimistic. “The prediction is that more people will continue to work from home so we think we’ll have a big growth in our business as well as home improvements in general.”
Providing London and the home counties with a range of garage doors from the leading manufacturers, Doormatic Garage Doors have been operating in the region for over 20 years.
Tailoring to different garage door sizes, shapes and styles, Doormatic’s specialist team provide a friendly service with care and attention paid to every detail of the installation.
Free quotes are available for customers throughout Surrey, London, Berkshire, Hampshire, West Sussex and Kent.
www.doormaticgaragedoors.co.uk
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We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.
To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.
If you are a regular advertiser placing series bookings or subscribing to our VIP Packages in our printed and online publications, you will qualify for a specific number of free postings on this blog while you continue to advertise with us.
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Door Industry Journal is a trading style of Avalon Innovations LLP Company Registration No. 06807833
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