Monday 31 August 2020

The Portalier Phenomenon – How and Why HorizAL Aluminium Gates are Conquering the UK

It’s now three years since HorizAL – the French-based manufacturer of high-quality aluminium gates – partnered with Alucorb Ltd to launch its gates and the innovative “Portalier” concept across the country.

In this article Darren Weatherill - Operations Director at Alucorb Ltd – explains why the “Portalier” concept has been so enthusiastically embraced by UK installers.

The growth of the UK “Portalier” gate installation network over the last few years has been phenomenal – far surpassing even our own expectations. We were confident it would be popular, but it’s amazing just how many companies are coming on board with this opportunity. In fact, Alucorb is now officially the largest spending “Portalier” in the whole of Europe, surpassing major markets such as Germany, the Benelux countries – and even France itself.

What is driving this? It’s a question I’m often asked.

Firstly, there is the exceptional quality of the gates themselves, which are world-class products that are sold in more than thirty countries.

They are all made onsite at the HorizAL factory in France using ‘Qualimarine’ grade aluminium and then finished using the ‘Qualicoat-2’ powder-coating process, both of which are officially of the highest European standard. All gates are then rigorously factory-tested and CE marked before dispatch. And each one has a full guarantee against UV discolouration and all adverse weather effects.

Secondly, you have the unprecedented level of support that is offered to each “Portalier” by Alucorb. Every “Portalier” gets their own homepage on the website, featuring personalised content, full colour brochures, business cards, a price list, technical brochures, colour catalogues and demonstration cases with all swing and sliding gate profiles, handles, colours, fencing parts, glass inserts and hinge samples. 

Two sample gates – normally one powder-coated and one woodgrain finish – are also provided, in padded protective bags. “Portaliers” also benefit from a 3D configurator with augmented reality, which installers can use to create a 3D recreation of any site to demonstrate to their own customers, which is a big boost to sales. And each “Portalier” is entitled to unlimited sales, marketing and installation training.

We also handle all the admin. As a “Portalier”, you simply forward customer enquiries to us and we produce a quotation on Excial software along with visuals and dimensioned drawings for the client. If that leads to an order, we then produce a technical approval drawing for the “Portalier” and customer to approve, prior to manufacture. When the gate is ready, it comes to us to undergo our own quality control process – before being sent straight to site via timed delivery.

And you get all this for £999+VAT. People are often surprised by the incredible value for money – but we keep the fee low on purpose, as we want to make it affordable. We are more interested in getting quality “Portaliers” on board, who will add value to the network and help it grow, than just generating profit. 

And this approach is working. Within 5 years or less we expect our “Portalier” network to provide full UK coverage, with the aim that HorizAL will be a household name within the gate industry.

And this increasing popularity is great news for everyone in the network, as they are part of an established product brand that is increasingly well known and trusted throughout the country.

My message for anyone thinking about becoming a “Portalier” and being a part of the only professional aluminium gate installation network in the UK?

Stop thinking and pick up the phone! A chat costs you nothing, but if you leave it too late you could lose the opportunity.

Don’t miss out – call 0161 406 5910 today to discover more about becoming a “Portalier”. Or visit Alucorb’s website:

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