Thursday 26 November 2020

Aluroll Investing in Success Following Record-Breaking Sales


Aluroll forecast a 25% increase in sales compared with 2019, despite the 5 week COVID shutdown over the March/April period and subsequent staged return to work in May.

Manufacturing output has evolved to meet the demands of record-breaking daily door orders in the months since the initial lockdown and there seems little sign of a slowdown any time soon.

The company has exciting plans in the pipeline to help facilitate this growth and further enhance their industry-leading products and service levels. Investments are being made into the production facility, supported by expansion of the delivery fleet and manufacturing system. 

Increasing Output Through New Machinery

A new ACRA ATX 22000 machine will automate the assembly of Secureroll roller garage door slats, doubling Aluroll’s maximum output to 100 doors per day. Improving production efficiencies in this way will enable the company to meet the increase in demand, while maintaining the short lead times that Aluroll customers are accustomed to. 

A further investment is being made into a multi-drill machine. This will enable Aluroll to offer pre-drilled guide channels, a service often requested by installers due to the time it saves on site. 

Adjustments to the factory layout are planned to accommodate the new machines and further enhance manufacturing efficiencies. 


New Truck Supports Additional Delivery Routes

Aluroll’s delivery fleet has increased with the addition of a new vehicle. The purchase of a new 5 metre, 3.5 tonne, Iveco curtain sider will help the logistics department meet the requirements of a growing nationwide network of Aluroll installers. 

Supporting Future Growth

Reporting year-on-year exponential growth, Aluroll has risen to become the largest independent manufacturer of roller garage doors in the UK. As the company’s market share continues to increase, they have made a considerable investment into their manufacturing system through FenTrack, a custom-built cloud-based platform which has revolutionised the company’s internal processes.

From order processing through to production scheduling and delivery route planning, along with stock management and auto-generated cut sheets and technical drawings, FenTrack has, and continues to, improve efficiencies across the company. These streamlined processes have impressed existing customers and won over new business alike, whilst also helping to limit the negative impact COVID-19 could have potentially had on sales. 

Aluroll and FenTrack continue to work together to ensure the system supports the company’s growth and while maintaining their reputation for exceptional products and service.  

Join Aluroll’s success story. Call 0800 977 8975 to speak to the sales office about becoming a trade distributor of their roller shutters or Secureroll garage doors.






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