With an increasing number of door manufacturers fitting Coastal door handles as standard, Neil Jones, Head of Marketing at Coastal spoke to two customers to discover why they standardise on the BLU Range, rather than offering it as an upgrade.
The findings were interesting.
‘Customer A’ told us
“We never skimp on handles as the handle is the main object you touch to open the door. A low cost handle will give our customer a ‘low cost’ impression of our overall door offering. What’s an extra £25 in the grand scheme of things compared to the cost of the door?”
‘Customer B’ responded
“The majority of homeowners who come to us look for attention to detail. We used to offer the BLU Lever Door Handle as an optional upgrade but we found 80% of our customers wanted this better handle, and were more than willing to pay the extra. So we decided to make things simpler for both us and the homeowner by standardising on the BLU Lever Door Handle and increase our door cost by £40.”
“The home of 2022 is all about adding value to the homeowner’s lifestyle. With homeowners spending more time at home, they’re looking for products which bring them easy living, high comfort and an enhanced quality of life. They’re looking for products which combine beautiful design, durability and high performance.” says Neil.
And this comes right down to the finer details such as the hardware fitted to their entrance doors and windows. The hardware is the one thing homeowners all touch, feel and use every time they open their door or window.
It’s why we put so much effort into Research & Development and Product Innovation at Coastal Group. Each door and window hardware product we design and manufacture must enhance and add value to your doors and windows, rather than make them look and feel inferior.” says Loren, MD of Coastal Group.
In addition, recent studies have shown that homeowners are more likely to buy products which they see as being more sustainable. A quality handle which doesn’t have to keep being replaced due to corrosion or failure is a much more sustainable option than 2 or 3 handles needing to be fitted over the lifetime of the door.
Nobody wants a pitted or corroded handle after 6 months on their door. Which is why we make our BLU Hardware range from 316 Marine Grade Stainless Steel - to ensure the best protection from corrosion and ensure it brings your doors and windows the best in durability and performance. For your extra peace of mind, the BLU Hardware Range comes with a class-beating Lifetime Guarantee.
So whether your property is on the coast or in a busy city location you can specify and fit Coastal Group’s BLU Range of hardware to your entrance doors and windows knowing that it will look good and perform well for many years to come.
To request a BLU Hardware Brochure, please contact us on sales@coastal-group.com or 01726 871 025 or visit www.coastal-group.com .
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