Saturday 18 June 2022

Instinct Hardware appoint new BDM

Instinct Hardware are pleased to announce the appointment of Casey Smith-Merricks as their new Business Development Manager. 

Casey joins the Instinct team with a wealth of ironmongery experience, having joined the sector in 2008. She has worked with some well-known UK ironmongery firms, honing her knowledge – and is looking forward to learning more about the bespoke stainless-steel ironmongery offered by Instinct. 

Casey says “I am really looking forward to developing my knowledge of stainless steel and becoming part of a new work family. I look forward to using my existing knowledge to benefit both the customers and the Instinct team, and to speaking to industry contacts old and new!”

The newly-developed role will see Casey enhancing the customer journey and working with the board to develop new exciting products to meet and exceed customer needs and expectations. 

Haq Meharban, Instinct Hardware Director, tells us: 
“We’re excited to announce the recruitment for this new role, which will further strengthen the high service levels here at Instinct. Casey’s knowledge mean she can hit the ground running with our customers, and her personality also means she will get on brilliantly with the rest of the team. We’re really looking forward to welcoming Casey here and to continuing to develop the Instinct business.”

To find out more about Instinct Hardware, please visit or call 0121 459 2358. Casey will be available by email at 

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