With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.
In 2026, the inventor of the automobile is sharing its promise with customers and fans around the world through a year-long series of engaging activities. Everything begins today, 29 January 2026 – a milestone date marking exactly 140 years since the original patent was filed.
Blending heritage with what’s next, the celebration launches alongside the world premiere of the new S-Class at the Mercedes-Benz Museum in Stuttgart. This new flagship brings the “Welcome home.” feeling to life in its most refined form yet, combining innovation, engineering excellence, safety, comfort and elegant design. As the most significant evolution of an S-Class generation to date, it carries 140 years of pioneering spirit forward into the world’s most desirable cars of tomorrow.
140 PLACES
Right after the new S-Class world premiere, Mercedes-Benz will go on an epic drive across six continents, bringing the anniversary celebration directly to customers and fans. A symbolic 140 places will be visited in this special convoy, and fans, customers and owners’ clubs are encouraged to add their own celebrations throughout the year. The drive is planned to end in Stuttgart in October 2026, where the journey started.
Three new S-Class Saloons will embark on a global adventure. The journey spans more than 50,000 km across Europe, South America, North America, Australia, Asia, and Africa – visiting countries, cities and communities on every continent where Mercedes-Benz has left its mark. It is the most ambitious brand journey ever attempted, taking the most advanced brand ambassadors on four wheels to the world.
The route covers brand milestones and legendary routes – such as the Route 66, which will celebrate its 100th anniversary in 2026 – to megacities like Buenos Aires, Shanghai and Sydney. Along the way, checkpoint companions will join the new S-Class: Classic cars, 2026 model premiere models and local fleet vehicles that reflect the current brand presence.
From history to the future: innovation is the basis for sustainable progress
The 140th anniversary year continues the biggest product launch programme in the company's history. Over the next two years, Mercedes-Benz will launch more than 40 new models that blend tradition with innovation and set new standards across all segments. Every model embodies the brand's promise: to build the world’s most desirable cars. Today’s Mercedes-Benz innovations carry heritage into the future – as a brand that understands progress programmatically, focuses on the needs of people and society, and continually redefines individual mobility.
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