Monday 20 July 2020

Rowland Door Services complete Multi Door Installation for West Midlands Fire Service



Rowland Door Services (RDS) were recently appointed to install six Alpha Deuren ALU-40 Panoramic sectional doors for West Midlands Fire Service at their Ward End, Birmingham Fire Station because the existing sectional doors, being over 20 years old, had fulfilled their operational requirement.

In an industry that has evolved to meet modern standards, the existing doors had been left behind with limited and archaic safety devices and poor insulation values, which in a modern safety and energy conscious world meant that the existing doors failed on so many fronts.

The Alpha design team along with the client set about bringing the doors into the 21st century. It was essential that the doors not only suited the aesthetics of the existing building but also complied with all current safety legislation and had an automation system that catered to the emergency response service the fire station provided.


Choosing the Alpha Deuren sectional door as the perfect product for the project equipped with all new bespoke GFA controls and all new door automation and traffic control extras.

Rowland Door Services are a longstanding supplier to the West Midland Fire Service, providing reactive repair, PPM (Planned preventative maintenance) and installation services for over 20 years.

Using the Alpha Deuren ALU/ISO 40 combination sectional door product provided a great mixture of speed, reliability, unparalleled safety, high insulation values, coupled with the desire for maximum ingress of natural light and this combination gave RDS the edge to succeed in winning the order.

The Alpha Deuren & Rowland Door Services trade partnership has never been stronger with the relationship being close to 10 years old.


Glenn Rowland RDS Managing Director had this to say about the Ward End success and trade partnership with Alpha:
“West Midlands Fire Service has been a long-standing client of ours and rather scarily, doors that we installed all those years ago are now surpassing their operational life spans and we are replacing them for a new generation of product, in this particular case the Alpha Deuren ALU40.
“We are safe in the knowledge that we can future proof the client for a further 20 plus years of reliability and high performance with a product that not only cosmetically ticks all boxes but functionality wise is second to none, a true winning formula.

“This year also sees a 10-year milestone achieved with Alpha Deuren and RDS. I can honestly say they have been an outstanding partner throughout this 10 year period, providing unwavering support right from the initial enquiry stage through to the handover of the product to the end user and long after the product is installed, the support network is exceptional.
“With a staged roll out plan for the next phase of installations for WMFS and other clients, it’s reassuring that we have a product that is reliable and robust and also the support of a great manufacturer and trade partner”

The finished installation is now the jewel in the crown of West Midlands Fire Service Station portfolio with a further roll out and strategy of new doors across other Stations in the network over the course of this year and next.

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