Sunday 13 December 2020

The British Motor Show confirms expanded plans for 2021

The organisers of The British Motor Show have confirmed an expanded show, including three driving experiences, as news of the UK’s mass Covid-19 vaccination programme gives consumers and exhibitors confidence that events will return in a big way in 2021.

The British Motor Show CEO, Andy Entwistle said:
“We’ve been using lockdown to agree even more content and now that the vaccine is being rolled out we are absolutely confident that the show will go on.
“We’ve seen an increase in enquiries and ticket sales, so now is the time for exhibitors and car manufacturers to make sure The British Motor Show is a big part of their plans for 2021.”
Three exciting driving experiences have been confirmed this week, including The Caterham Experience, The Paul Swift Stunt Driving Experience and the Under 17 Driving Lessons.

The Caterham Experience, sponsored by Avon Tyres, will offer visitors the chance to take a passenger ride in a Caterham. The Drift Taxi Experience will offer them the chance to experience the awesome handling and power of the latest Caterhams while being driven around a slalom course in one of the show’s outdoor arenas. Caterham will also be bringing along driving simulators, creating a showroom and offering test drives in their latest cars.

The Paul Swift Stunt Driving Experience will let visitors experience all the tricks seen in the movies as an actual passenger. This adrenaline filled experience is from the team that will also be delivering amazing stunt shows in the Cazoo Live Arena. 

Paul and his team of professional stunt drivers will strap visitors in for passenger rides that they will never forget, while they perform stunts such as parallel parking, J-turns and drifting, including an unforgettable lap of the slalom course. 

There are only a limited number of experiences available and are sure to sell out quickly as they are the perfect Christmas gift for the car lover. Tickets can be secured at the Pop-Up motor show or here

The third of the driving experiences to be announced, in partnership with The Big Learner Relay, are Under-17 Driving lessons. Visitors will be able to get their youngsters behind the wheel for a 20 minute driving experiences in a manual car fitted with dual controls and with a fully qualified driving instructor. Children will practice steering, reversing parking and even a bit of slalom.

Set to take place at Farnborough International from August 19-22, no other Motor Show has ever delivered such a variety of content, celebrity guests and live action, nor has it had such a focus on supporting our incredible automotive industry, which contributes £18.6 billion to the British economy at a time when it needs it most. 

“Even through these toughest of times, we’ve really got behind and supported our exhibitors,” said Andy Entwistle.
“Rather than sit it out and wait, we’ve invented the Pop-Up Motor Show concept, which has seen thousands of advanced ticket sales for the main event and has given our existing exhibitors and partners exposure when other exhibition companies had given up.”

The Show has also announced a long-term major partnership with cinch, the UK’s most exciting online car retailing platform, which will run for at least five years.

As well as a tantalising display of new cars, when the show opens its doors in August it will feature an action packed Live Arena, a Live Stage, motoring celebrities, a robot making competition, Retro-Electric Live, a Supercar Paddock, classic cars, the IMI Technology Theatre, the Select Car Leasing Electric Vehicle Zone, test drives, a kidz zone and a dedicated marketplace area full of petrolhead gift ideas.

It will also feature the Automotive Careers Expo and the UK Automotive Industry Day on Thursday August 19.

British Motor Show CEO Andy Entwistle said: 
“While it was soul-destroying to have to reschedule this year’s show due to the pandemic when we had already built up so much support, the enforced delay has allowed us to concentrate on some of the areas where we were already planning to enhance the show for 2021. We are now able to confirm that we will definitely be giving car fans and families an amazing day out in 2021, and all for just £18.50 per head, or £37 for a family ticket.”

To find out more about the show, book tickets or keep up with the latest news, visit  

Why not Sign-up to Receive these Articles by Email each Day on our newsfeed site

>> Scroll down to read more articles like this which have been published recently on this blog <<

You can also read additional current and archived articles on our dedicated magazine website

Low Cost and Free Publicity - Your company can easily benefit from some publicity like the posts above for a contribution towards our layout costs (£60 to £80 plus VAT), payable in advance or you can receive the service absolutely free of charge if you advertise (see below).

We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.

To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.

If you are a regular advertiser in our printed and online publications, placing series bookings for adverts or subscribing to our VIP Packages, you will qualify for a specific number of free postings on this blog while you continue to advertise with us. See our media pack for more details.

Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages shown in our media pack, posting on this blog is included in the price.

For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.

Door Industry Journal is a trading style of Avalon Innovations LLP - Company No. OC364751

No comments: