Monday 7 December 2020

Modern door design innovators Urban Front renew membership with SBD

A married couple who run a business designing and manufacturing high-end, contemporary hardwood and steel reinforced doors for customers in the UK and around the world, have renewed their membership with Secured by Design (SBD), the official police security initiative.

Urban Front founders, Nabil and Elizabeth Assaf, who are based in Chesham, Buckinghamshire, have carved out a reputation over the last 15 years as innovators and leaders in modern door design.

Their passion for their craft comes across not only when they speak to customers in person but also in their personalised range of video clips on their website which they present to provide an informative, practical and entertaining glimpse inside their ‘inspired world’ of custom-made doors.

They describe how the company started, how they ensure doors become ‘works of art’ and explain everything that customers need to know to choose the door that’s right for them.

The videos are in a section of their website aptly called ‘Inspiration and Advice’ and includes a picture gallery of more than 50 front, internal and garage doors that have been ordered, bespoke designed, hand-crafted and delivered across the globe.

Nabil said: “There is something to be said about creating entrances that can distinguish one building from another and determine an identity that lasts for a lifetime.”

Elizabeth added: “It’s not every day that you buy a front door. It’s one of those big decisions you make for your house and it can impact your lifestyle just as much.”

Supplying to the domestic and commercial marketplaces, Urban Front provides unique designs and a wide range of finishing options suitable for older more traditional buildings as well as doors in the latest contemporary styles.

The company has an E80S hinged security doorset that has been accredited by Secured by Design for its robust qualities to deter and reduce crime. It has been successfully tested and certified to LPS 1175 Issue 7.2 SR2 requirements.

The company states it is proud to be SBD accredited. “In a nutshell, this means we care about your front door security as much as we do about making it look good,” the couple state.

Nabil, who used to work in foreign exchange and private banking, and Elizabeth, who was a TV researcher and assistant producer, quit their professional careers in London to bring together their creative talents to launch Urban Front in 2005 after they built their first front door in the back garden of their home in Hertfordshire with cedar purchased from a yard in nearby Watford.

That door proved to be a turning point in their lives. Having quit their jobs, they attended college for a year to study product design and interior design and proceeded to work closely with manufacturers and test houses to learn about quality control and the challenges of manufacturing in hardwood and keeping it stable from splitting or degrading.

Today, Urban Front supplies to high-end residential and commercial markets in the UK and around the world, such as to Europe and the USA and Canada.

SBD Development Officer, Ruari Robertson, said: 
“Urban Front is clearly a very fast-moving, exciting and innovative company that take care and pride in producing the very best products for their customers.
“We are delighted that they have renewed their membership with Secured by Design and we look forward to working with them in the years ahead.”
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