Briton Promises to Deliver Trusted Performance with Renewed Brand Identity

BRITON, a leading manufacturer of door controls and exit hardware in the UK, reveals its renewed brand identity, accentuating its proven principles of trust, performance and convenience. 

Building on a rich history, the brand refresh elevates Briton’s renowned heritage and reaffirms its promise to deliver quality and reliable solutions to customers under cohesive visuals.

Briton’s brand evolution marks over a century of providing safe and functional building environments with high-quality, highly engineered products, designed to endure constant use in demanding settings. 

Equipped with a fresh logo, modernised visuals and an updated website and support documentation, the new brand elements build upon Briton’s focused traditions of being a trusted adviser and unify the brand’s product portfolio, while also adapting to better represent the needs of modern consumers.

Pete Hancox, country manager at Allegion UK, commented:

“Briton is one of the widely recognised door controls and exit hardware brands. For over a century, we’ve developed a well-earned reputation with our customers, and we’re proud to offer true peace of mind with dependable hardware solutions.

“The customer is central to our brand focus, so we’re placing a greater emphasis on making product selection and installation easier and clearer than it’s ever been before. Our new packaging, fitting instructions, data sheets and easy fit templates, deliver on our core values of trust, performance and convenience - helping ensure our customers remain with Briton for the next 100 years.”

Briton’s new identity will be phased in over the coming weeks, with all Briton products - including several exciting new launches - shortly adopting new look packaging designed to reduce waste. 

For more information about Briton, visit: www.briton.co.uk. To find out more about Allegion UK, visit: www.allegion.co.uk

Why not Sign-up to Receive these Articles by Email each Day on our newsfeed site

>> Scroll down to read more articles like this which have been published recently on this blog <<

You can also read additional current and archived articles on our dedicated magazine website

Low Cost and Free Publicity - Your company can easily benefit from some publicity like the posts above for a contribution towards our layout costs (£60 to £80 plus VAT), payable in advance or you can receive the service absolutely free of charge if you advertise (see below).

We post articles up to twice a day and never delete them - we only archive them each year so that they continue to remain visible to search engines.

To have your story published - just send us your news item, logo and image(s) and we will review the material, make any necessary changes to the wording / wordcount and then advise you when it will be published.

If you are a regular advertiser in our printed and online publications, placing series bookings for adverts or subscribing to our VIP Packages, you will qualify for a specific number of free postings on this blog while you continue to advertise with us. See our media pack for more details.

Also, if you purchase one of our Online and Print Combo packages, Featured Articles or Advertorial packages shown in our media pack, posting on this blog is included in the price.

For details and rates for all of our advertising options in print and online, download our media pack contact us or visit our website.

Door Industry Journal is a trading style of Avalon Innovations LLP - Company No. OC364751

Return to the Door Industry Journal Website