Tuesday 26 July 2022

Briton Promises to Deliver Trusted Performance with Renewed Brand Identity

BRITON, a leading manufacturer of door controls and exit hardware in the UK, reveals its renewed brand identity, accentuating its proven principles of trust, performance and convenience. 

Building on a rich history, the brand refresh elevates Briton’s renowned heritage and reaffirms its promise to deliver quality and reliable solutions to customers under cohesive visuals.

Briton’s brand evolution marks over a century of providing safe and functional building environments with high-quality, highly engineered products, designed to endure constant use in demanding settings. 

Equipped with a fresh logo, modernised visuals and an updated website and support documentation, the new brand elements build upon Briton’s focused traditions of being a trusted adviser and unify the brand’s product portfolio, while also adapting to better represent the needs of modern consumers.

Pete Hancox, country manager at Allegion UK, commented:

“Briton is one of the widely recognised door controls and exit hardware brands. For over a century, we’ve developed a well-earned reputation with our customers, and we’re proud to offer true peace of mind with dependable hardware solutions.

“The customer is central to our brand focus, so we’re placing a greater emphasis on making product selection and installation easier and clearer than it’s ever been before. Our new packaging, fitting instructions, data sheets and easy fit templates, deliver on our core values of trust, performance and convenience - helping ensure our customers remain with Briton for the next 100 years.”

Briton’s new identity will be phased in over the coming weeks, with all Briton products - including several exciting new launches - shortly adopting new look packaging designed to reduce waste. 

For more information about Briton, visit: www.briton.co.uk. To find out more about Allegion UK, visit: www.allegion.co.uk

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