Thursday, 16 October 2014

Dragons’ New Invention A Roaring Success Among Tradesmen

TV Dragon’s Den star Deborah Meaden and 19-year old inventor Jordan Daykin have a roaring success on their hands, according to sales figures released by IronmongeryDirect, the UK’s biggest online and mail order supplier of ironmongery products to the trade.

Sales for their Grip It Fixings product have rocketed by over 600% since the show featured the invention just a few weeks ago (14 August), with tradespeople keen to get their hands on the latest innovation.

Grip It is a revolutionary new design of universal fixing, designed for use with all types of plasterboard installation. The unique wing design makes the fixing easily removable and reusable meaning no parts get lost in cavity walls, and it can also support loads of up to 180kg. To prove the strength of the fixings in the Den, Deborah put her trust in the product by sitting in a chair suspended by chains from a number of Grip It Fixings in a plasterboard wall.

IronmongeryDirect, which supplies over 14,500 different products to the trade, report that in the weeks after the show, the fixings have become one of their top sellers.

Wayne Lysaght-Mason, managing director at IronmongeryDirect, said: 
“Demand has rocketed for Jordan’s clever invention since it featured on the show, with sales well on the way to justifying Deborah’s decision to invest £80,000 for a 25% stake in the company which manufactures the product.”
The Grip It Fixing was originally invented by 76-year old Grandfather Stan Daykin and his Grandson Jordan Daykin at just the age of 13 when attempting to fit blinds in a house. Jordan took the product to market in 2013.

Grip It is already trading in Germany and Belgium, with a patent pending in America where the market is seven-times larger than the UK. Jordan's plan is to take the product to the rest of Europe and Australia as well.

For more information, visit

Ironmongery Direct
Scimitar Park
SS13 1ND
T: 0808 168 28 28

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